Marketplace Dilemma

Amazon Selling Tips

Why India is a long term market for Amazon

Indian ecommerce is arguably the most hotly contested ecommerce market for investors currently. The size of the opportunity has ensured that Amazon, Alibaba and venture capital investors battle to ensure that they are creating the dominant ecommerce marketplace for...

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Amazon’s Dark Horse Ad Business

In life and business, things come in threes. In any market, it seems that there are always three dominant players that control the vast majority of business and the rest of the market just picking up the scraps. The small players remain relevant only as they serve...

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The DNA of an Amazon Seller

Since the explosion of online retail sites in the early 2000's where traffic was primarily obtained through organic or paid search, e-commerce has evolved to a variety of highly lucrative or costly marketing segments, depending on your skill and luck. Online sellers...

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How Amazon Capitalizes on Brands’ Mistakes

For the brand executive who finds that her brand is sold on Amazon in a manner not consistent with her intentions or her efforts in other sales channels, the challenge of piloting her brand creates a dilemma: can she course-correct without a decrease in altitude? In...

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A Brand With No Amazon Strategy

Today's consumer brands fight as much for control of their distribution as they do to increase their sales. Gray marketers, counterfeit products, and poor catalog representation affect brands across all sorts of media. While sales through the Amazon channel may...

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Protect Your Brand on Amazon

How to Protect Your Brand on Amazon: Brand Registry The Amazon Brand Registry is a program for sellers who manufacture or sell their own branded products. The program's goal is to make it easier for sellers with their own brands to manage those brands and list their...

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Suspended Amazon Account

You have a Suspended Amazon Account - Now What? What do you do when you get a Performance Notification? For new sellers to Amazon, this is one of the more confusing puzzles to solve: what does Amazon want me to do now? Amazon's Seller Performance team doesn't want to...

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Create an Amazon Seller Central Account

So you've worked through the issues of whether you want to sell on Amazon. Now you're ready to move forward with getting signed up or "registered" as a seller. So what happens when you register? What is now expected of you as an Amazon Seller? What steps should you...

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General Internet Marketing

Amazon Seller Tools, SEO, PPC and more

Why Sell on Amazon?

There are many online marketplaces for shoppers to choose from, including eBay, and, of course, Amazon. There are also platforms like Volusion, Shopify, and Woocommerce if you want to sell independently. Each of them has its own advantages and disadvantages, but as...

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Online Selling Tips for Back-to-School Season

Back to school season is on its way, and school supplies will soon be flying off the shelves as parents stock up on all of the materials that their children need for the upcoming school year. Businesses, especially those that sell online, can take advantage of this...

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Traits of a Successful Online Retailer

Success in online selling will not come overnight. It takes a lot of hard work, perseverance, dedication, and discipline. In addition to these traits, online retailers must be able to weather all types of adversity that will come their way. The following are a few of...

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How to Become An Amazon Top Seller

Every retailer aspires to become a top seller on Amazon. But selling on Amazon goes well beyond listing your product and expecting customers to buy immediately. It takes a thorough understanding of the intricacies of the craft to be a successful seller. The following...

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5 Alternatives to Amazon [infographic]

Amazon is the largest and most popular e-commerce website not only in North America but also on many parts of the world. They offer a wide variety of goods and products from private businesses and companies. But aside from Amazon, there are other e-commerce websites...

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What’s Keeping You From Selling More Online?

Amazon sold well over $100 billion last year, broken down into an average of over $12 million in hourly sales. Amazon has more than 300 million customers, with more than 54 million Amazon Prime members. Knowing these statistics, you may wonder why you are not selling...

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Marketing Tips for Amazon Sellers

Selling on Amazon may seem easy, but Amazon retailers will tell you that it is rarely a walk in the park. While Amazon’s sales for last year topped 136 billion U.S. dollars in net sales , many Amazon sellers become disillusioned when they are not seeing their piece of...

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Tips to Sell More for the Fourth of July

Americans spend over $3 billion on fireworks and food every Fourth of July. The amount does not include other expenses, such as the cost of travel to be with family for the traditional barbecue or of U.S. flags to display on homes or in yards, Uncle Sam hats, and...

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Tips for Small Businesses to Manage Cash Flow

You need to effectively manage your cash flow, especially if you are a startup business. You might be able to sell more on Amazon, but if you don’t tend to your cash flow properly, you will see your business waning. Managing your financial resources toward...

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