Amazon CRO is an ongoing process. There are always new concepts and ideas to test on your aAmazon product detail pages. While the initial Amazon listing optimization service takes only a few weeks, Amazon conversion rate optimization is something that is slowly tested over time.
It’s worth taking another look at least once a year, but if a listing’s performance dips, optimization should be an immediate priority.
Customers on Amazon are often brand agnostic, and your brand is competing against thousands of products (and hundreds of brands) on the platform. Customers are looking for the best value for their purchase, and they’re relying on you to tell them why they should purchase your product instead of one of the countless lookalikes in the marketplace.
99% of brands are leaking money on Amazon.