Work with a partner like Buy Box Experts, where we can help you
strategize, manage, and budget, as well as dramatically lower the barrier to entry.
Amazon has doubled down on its advertising business the past few years. Paid placements on the marketplace have increased exponentially and often all “above-the-fold” search results are paid placements. Your competitors are certainly advertising both in search results and on your product pages and, if you are not, your market share will erode over time. If your goals include growing your Amazon business, advertising is a must.
Done well, and when coupled with listing conversion rate optimization, effective advertising can dramatically increase traffic and conversions. Beyond that, a lot of performance metrics on the platform depend on advertising, and it’s difficult to succeed in, say, SEO for instance, without a complimentary ad campaign.
99% of brands are leaking money on Amazon.