Marketplace Dilemma

Amazon Selling Tips

Amazon’s Dark Horse Ad Business

In life and business, things come in threes. In any market, it seems that there are always three dominant players that control the vast majority of business and the rest of the market just picking up the scraps. The small players remain relevant only as they serve...

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The DNA of an Amazon Seller

Since the explosion of online retail sites in the early 2000's where traffic was primarily obtained through organic or paid search, e-commerce has evolved to a variety of highly lucrative or costly marketing segments, depending on your skill and luck. Online sellers...

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How Amazon Capitalizes on Brands’ Mistakes

For the brand executive who finds that her brand is sold on Amazon in a manner not consistent with her intentions or her efforts in other sales channels, the challenge of piloting her brand creates a dilemma: can she course-correct without a decrease in altitude? In...

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A Brand With No Amazon Strategy

Today's consumer brands fight as much for control of their distribution as they do to increase their sales. Gray marketers, counterfeit products, and poor catalog representation affect brands across all sorts of media. While sales through the Amazon channel may...

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Protect Your Brand on Amazon

How to Protect Your Brand on Amazon: Brand Registry The Amazon Brand Registry is a program for sellers who manufacture or sell their own branded products. The program's goal is to make it easier for sellers with their own brands to manage those brands and list their...

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Suspended Amazon Account

You have a Suspended Amazon Account - Now What? What do you do when you get a Performance Notification? For new sellers to Amazon, this is one of the more confusing puzzles to solve: what does Amazon want me to do now? Amazon's Seller Performance team doesn't want to...

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Create an Amazon Seller Central Account

So you've worked through the issues of whether you want to sell on Amazon. Now you're ready to move forward with getting signed up or "registered" as a seller. So what happens when you register? What is now expected of you as an Amazon Seller? What steps should you...

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General Internet Marketing

Amazon Seller Tools, SEO, PPC and more

5 Tips for Amazon Prime Day Shopping [infographic]

Amazon Prime Day is a 24-hour shopping stunt on more than 100,000 deals on their site. How to take part on this most-awaited day of the year? First, be a member of Amazon Prime in order to get the benefits. Next, decide what to buy and buy it fast because all items...

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Amazon Launches the New Brand Registry Program

One of Amazon's most valuable tools for sellers, Brand Registry, received a welcome refresh this week as the company unveiled the updated version. For sellers that produce their own goods, Brand Registry helps them protect their brand by minimizing counterfeit Amazon...

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Tools for Effective Amazon Selling

Every Amazon retailer wants to increase sales, but they battle constant competition from similar products. Because of that, Amazon sellers need all the help they can muster in order to have an advantage over the competition. There are different types of software for...

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Sell on Amazon or eBay? [infographic]

Are you going to sell on Amazon or eBay? Although these two platforms look similar in the outtake, there are differences that will help you choose where to gain more sales. Amazon and eBay have different formats, payment methods, feedback systems and fees. Amazon is...

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Protect Your Brand on Amazon

Amazon is a gigantic marketplace with hundreds of millions of different product listings where over 2 million sellers have the opportunity to sell legally acquired goods. Amazon offers an enormous assortment of merchandise and employs convenient buying methods at...

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Tips to Help Boost Amazon Affiliate Revenue

Amazon Associates was a trailblazer in the online affiliate marketing program. The Amazon Associates program was launched in 1996 and has since developed solutions to help website owners. Amazon sellers and web developers make money when they advertise used and new...

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How to Structure a Sponsored Products Automatic Campaign

Sponsored Products is a powerful tool that allows Amazon sellers to drive discoverability and incremental sales, but it can be difficult to understand and implement. Sponsored Products could prove inefficient in some areas such as bid levels, campaign differentiation,...

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How Big is Amazon? [infographic]

From books, appliances, apparels, furniture, to the latest gadgets, we all run to Amazon to buy what we need. Seems like the tech titan has become part of life—it's hard to shop without them. And with Amazon's continuous growth, we can't help but wonder how big their...

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Secrets to Become a Top Amazon Seller [infographic]

Despite the fact that anyone can learn to sell on Amazon, the competition makes it really challenging. How can you stand out? How to attract customers on a daily basis? How to make your customers stick with you? And so on. Here's an infographic presented by Buy Box...

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