Net profit increase of 2,200% in 4 years

Overview

In a span of four years, Buy Box Experts helped TRX grow their topline from $900,000 to $20 million and increase net profit by almost 2,200% on Amazon. As a result, Amazon is TRX’s most profitable channel. Currently, their high-quality suspen- sion training equipment dominates the fitness category.

Objectives

The Obstacle

Problem Areas

Problem Areas

Inefficient PPC Campaigns

Losing Sales and Market Share to Competitors

Buy Box Experts Strategy

Buy Box Experts partnered with TRX to reconstruct their product detail pages, improve their PPC campaigns, and grow their global presence. To do this, Buy Box Experts developed monthly revenue, unit velocity, AMS marketing, and profit objectives.

Reconstructed Product Detail Pages

Improved PPC Campaigns

Enlarged Global Presence

Channel Governance

Results

Buy Box Experts helped TRX conquer a sales plateau and exponentially grow their business from a $900,000 topline to a $20 million topline on Amazon, a +1,000% increase; in addition to increasing TRX’s net profit by 2,200%. TRX was able to build a global presence, selling in the US, Canada, the UK, Germany, Italy, France, Spain, UAE, and Australia.

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