When it comes to holiday shopping, Black Friday isn’t the only day Amazon sellers should pay attention to. Cyber Monday is becoming increasingly more popular, with $6.59 billion in online transactions in 2017. Cyber Monday now brings in the most revenue in Q4.
With that in mind, we want you to be prepared for the digital competition. Here are some tips to make Cyber Monday your best day yet!
1. Stock Up on Inventory
The worst possible scenario on Cyber Monday is running out of inventory. Running out of inventory can damage your online reputation in the consumer’s eyes and according to the A9 algorithm. Not having any stock left means that all of your potential sales are going straight to your competitor.
Have enough inventory to stay on top of all of your sales during and after Cyber Monday. These are the easiest sales you will get all year, so don’t miss out!
2. Choose Products in Most Popular Categories
To succeed on Cyber Monday, you should focus on products in Amazon’s most popular product categories. Cyber Monday, Thanksgiving day, and Black Friday boast of their own top-selling categories:
- Thanksgiving: Tech products, tools, hardware, kitchen supplies
- Black Friday: Speakers, video games, headphones, and gardening tools
- Cyber Monday: toys, beauty products, clothing, and appliances
That being said, don’t try to outsmart your competition by introducing new products. Stick to your best products! Now is not the time to try something new or to rely on products that haven’t sold well throughout the year.
If you have products that go together, consider offering a product bundle. Set up package deals to grab buyers’ attention.
3. Take Advantage of FBA Perks
In the past, FBA sellers have had the edge when it comes to Prime shipping. However, this year, Amazon is offering unprecedented FREE shipping on all US orders. This announcement means that it’s even more important to become an FBA seller to get other perks to help your business stand out.
Many sellers using FBA will have more time available to market and monitor their products since Amazon takes over the tedious work of shipping, returns, etc.
FBA sellers also get a number of other perks, including listing their products at a higher price point than FBM or MFN sellers. Because Amazon’s A9 algorithm favors FBA sellers, these sellers can increase their prices to rake in more revenue.
Additionally, the A9 algorithm favors FBA sellers for the Buy Box, allowing your products to be seen by even more online shoppers. Since the majority of Black Friday and Cyber Monday sales are completed on mobile devices, which only show the Buy Box, it’s crucial to have this win.
4. Maximize Your Price
With so many deals on Cyber Monday, you may be tempted to drop your prices. While you should consider a Cyber Monday promotion, don’t ignore your margins! It’s important to figure out the right price point to ensure that you are still increasing revenue.
When determining your special pricing, consider FBA fees, your competitor’s deals, your costs, expected demand, and other factors.
There are several tools available to help you figure out the best price point. Consider automated pricing on Amazon. It will remove your headache and prevent any math mistakes that could seriously cost you.
5. Review Amazon Policies
You don’t want to get penalized for something on Amazon on Cyber Monday. Review Amazon’s policies and stay informed on any new changes. If you happen to get suspended on Cyber Monday, you’re most likely out of the game and won’t be able to recover in time to get those sales.
6. Optimize Product Listings
Optimize your best sellers before Black Friday! Make sure that your copy anticipates and answers customer questions. Show all angles of your product with high-resolution photos. Include relevant keywords in your copy to make sure your product shows up on Amazon results pages.
By having a clear yet informative product listing, you can help your product stand out from the competition. And if customers have a good experience with one product listing, they will be more inclined to purchase another product from you.
With these tips in mind, you’re sure to “sleigh” Cyber Monday. Happy selling!
Click here to download the Black Friday/Cyber Monday Checklist
About the Author: Alyssa Ball has been working in digital marketing for several years. She graduated from Brigham Young University with her degree in English linguistics and is currently pursuing an MBA. Alyssa’s position as a content writer and keyword strategist at Nozani has allowed her to master both Google and Amazon SEO.