Buy Box Experts worked with Aquis, a haircare company, to maximize return-on-investment (ROI), increase traffic, and boost the conversion rate on their Amazon listings.
This resulted in a 1,097% increase in Amazon sales for Aquis.
Objectives
Optimize listings
Develop an effective advertising strategy
Create a memorable customer experience
The Obstacle
Stagnant Amazon sales
Problem Areas
Listing Needed Improvement
Missing infographics
Lack of top-performing keywords
No A+ content
Untapped Customer Engagement
Low number of reviews
No feedback emails
No questions and answers on product display pages
Undeveloped Marketing Strategy
Inconsistent branding
Not capitalizing on brand name
Buy Box Experts Strategy
Buy Box Experts gave Aquis’ listings a complete remodel to bring in the conversion rate.
Content
Added top-performing, hyper-relevant keywords to the title and backend search terms
Highlighted each product’s unique value proposition (UVP)
Focused on benefits, not features of each products
Made sure to include the Acquis brand name throughout content
Storefront
Adhered to brand guidelines to ensure consistent branding across all graphics
Analyzed product detail pages to identify which unique value proposition (UVP) needed to be emphasized
Customized graphics so they highlighted the products’ UVPs
Infographics
Chose compelling lifestyle photos
Used lighting and shading to draw attention to the most appealing aspects of each product photo
A+ Content
Applied bold, eye-catching typography
Used templates that are compatible with both mobile and desktop platforms
Utilized branded iconography to represent product benefits in an easy-to-understand way
Incite Engagement
Worked together with the Aquis Customer Service Team to answer questions and respond to reviews promptly
Ensure that the Aquis voice was consistent throughout all customer touch points
Worked with the Aquis Customer Service Team to create specific feedback emails for each of their products
Installed a feedback service to increase reviews and customer interaction
Revamped their Account
Developed powerful marketing strategy by using consistent branding across messaging and images of each product line
Forecasted inventory and stock based on recent trends and the past year’s trends
Sent weekly restock reports so Aquis could order 60 days out
Created variations on the same product detail pages
Implemented an ad strategy to capitalize on the most relevant keywords with high search volumes
Built successful Google and social media ad strategy for Aquis originals (only sold on Amazon)
Results
In just 12 months, Aquis managed to increase their sales by 1,097% through BBE’s listing optimisation, advertising strategies, and customer service management. Buy Box Experts continues to work alongside Aquis to ensure even higher growth for the future.
Get a Free Amazon Brand Analysis
One of our experienced Amazon optimization consultants will audit your brand and tell you how to improve your business on Amazon.