Process Your Way to Results with Dale Majors of Venture Way

May 26, 2020

Dale Majors

Dale Majors

Founder and CEO of Venture Anyway

Listen to the podcast

Here’s a glimpse of what you’ll learn: 

  • Dale Majors discusses the idea behind Venture Anyway
  • Dale talks about founding, growing, selling Bikewagon to Level Nine Sports
  • The types of business owners who approach Dale for coaching and the process that he takes them through
  • Why business owners should create free creative time everyday
  • Dale explains his philosophy of ‘process over results’ and how this applies to everything from business to teamwork
  • Should processes and routines be changed once the set goals and results are achieved?
  • How Dale helps entrepreneurs check for blind spots and develop good processes for daily tasks
  • Dale’s HATS strategy (Hope, Achievable outcomes, Tactics and Specifics) and how to use it for specific business goals
  • Dale talks about his Mastermind Group Course

In this episode…

Entrepreneurship is a difficult journey, and founders are often met with different kinds of challenges every day. But with the right skills and mindset, and from learning from peers in the industry, it’s not impossible to see your venture become a success story. Dale Majors, CEO of Venture Way, knows this firsthand from his own experience as a business owner who grew and sold his company that was generating over $10 million in revenue.

Dale has since moved on to provide consulting services to other businesses in order to help them make their own ventures successful. He has created a mastermind group that provides an avenue for business owners to meet and learn from fellow entrepreneurs. He believes in having systems and processes in place to successfully run a profitable business.

In this week’s episode of Buy Box Experts, Dale Majors joins Eric Stopper to talk about the importance of focusing more on processes in business to achieve great results. He also talks about the successes of his businesses, why entrepreneurs need to create free time for themselves everyday, his mastermind group course, and his coaching strategy. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management

Learn more about Buy Box Experts at

Episode Transcript

Intro 0:09
Welcome to the Buy Box Experts podcast we bring to light the unique opportunities brands face in today’s e commerce world.

Eric Stopper 0:18
Hey welcome to the Buy Box Experts podcast. This is Eric Stopper. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. We’ve got a team of consultants and I am one of them. Come and talk to us you’re probably doing something wrong or you may be doing everything right. Sometimes it’s good just to have a little bit of validation. Come to our website click on the free analysis button you’ll be connected with me or a member of my team and we will help you identify low hanging fruit and maybe some high hanging fruit that you want to start shooting for.

Today, I am very pleased to be joined by Dale Majors, Founder and CEO of Venture Anyway, a unique coaching program that he has developed while working in consulting with business owners all over the United States. He built an e-commerce company that he sold in 2016. He got it to $10 million in revenue. Dale is hardcore. You can read about his seven day only water fasting process that he went through . It’s amazing the things that he’s been able to accomplish in the charge life that he lives. He’s here to help you slay the dragons that are impacting your business. Dale, welcome to the show.

Dale Majors 1:33
Thank you for having me.

Eric Stopper 1:36
Okay, so give us the rundown of Venture Anyway, right? And let’s, let’s keep in mind the context of who we’re talking to, because the majority of the folks that listen to this podcast, are selling on Amazon, right? These are business owners, these are VPS of marketing. These are account managers and they come to work and they want to do well at work but they also Want to do well in life? And I understand that you kind of operate at the intersection of those of those two things. So give us the rundown of what venture anyway is up to.

Dale Majors 2:09
Perfect. Yeah. And I think this audience more than most is the type of person that I’m trying to become an embody. And that I’m focusing on with venture anyway, the idea of the brand is that a lot of us have great ideas and we want to do things. But we get held up for one reason or one reason or another. And I wanted to create a message and a brand around Well, you have all these excuses not to but let’s just know, we’ve got one shot, you just need to take that chance, and you need to go forward. So a lot of my focus while I was building a bike wagon, the company that I built, was creating a company that was more than just a job that was more than something that just gave me money, but it gave me freedom. So I really try to help entrepreneurs see that Yes, they’re capable of making a lot of money. Yes, they’re capable of building a business. And it doesn’t have to be at the expense of a lot of the other things they care about.

Eric Stopper 3:09
Okay, that makes a lot of sense. Now, I want to touch a little bit on my bikewagon, right? This was, this was a few years ago, we’re talking about four years ago, you said you sold this company to level nine. And you came with the deal, right? So you’ve transitioned kind of with the company that you’re selling them, which is pretty typical, right? So, on this podcast in the past, we’ve talked about selling your company and what that looks like, you listeners, you should probably be prepared to come with that deal for a little while. So don’t just think that as soon as you build it, you’re out like you want to kind of send your baby off in the right way. So you started in 2000. When did the company start?

Dale Majors 3:47
Ah, you know, I’ve been selling on ebay since 99. But the company kind of officially started in 2004.

Eric Stopper 3:53
Okay, and give us the story, right. So you found these. They’re like a little wagon like a little seat behind the bike, right? No.

Dale Majors 4:04
So tell us all about do you want the quick minute please? Yeah, please. Okay, so I very much so no business plan, no idea of getting into business. But I ran into a store that sold salvage freight and saw that other people are selling online. And I think like a lot of us were like, well, I could probably do that. So maybe that’s why we get into things sometimes. And that’s that was my story. So I started selling salvage freight items that were shipped in, shipped and lost in the mail. And I was mostly buying sporting goods because that’s what I was familiar with. And that I did that casually for a few years and made a couple thousand dollars a month profit, you know, when I was 2021 Well, 2122 and then I got my dad involved. And then we started selling bike parts exclusively. And you know, 2004 or five we went from 250 k in revenue to 480. Nine, just under 1,000,001.5 2.8.

Eric Stopper 5:08
just kept on growing to 10 million. Yeah. At what point did level nine get interested?

Dale Majors 5:16
You know, we’d had conversations years before I sold, we were actually, you know, it’s interesting we I’ve had a lot of I made it a point to have conversations with everybody for the most part and everything was always on the table, different businesses, people that might be interested in buying my company companies that I might be interested in buying, and that was one of those conversations that they required. And then a year after they require they were pretty serious about growing their brand and going about their plan and they’ve since bought second track sports. They’ve done a pretty good job rolling up a few companies and you know as about, let’s see, it was about a year after we started having conversations Okay, wow, man.

Eric Stopper 6:02
So that actually doesn’t seem like that long, right a year to sell your 11 year baby. Or even even longer than that, actually. So you’ve, you’ve talked to me about your, your process of how you coach these, these, these business owners, these just people that come to you looking to get to the next step, right? Is it typically they feel like they’re stuck and they’re not able to push their business forward or push themselves forward? Like what is what is the scenario in which somebody should come and start talking to you and take your mastermind course.

Dale Majors 6:40
Yeah, you know, I think sometimes I get stuck. A lot of times as entrepreneurs, especially if we have one great business we’re in, we may not be in a mindset to receive coaching while we’re on the way up. So a lot of times I’ll talk to people who have maybe been up and down a few times, or they’re on the way up and they’ve gone down Or they’re just looking for maybe not stuck, but they’re looking for other ways to kind of fire on all cylinders. So mostly I’m dealing with really motivated people that are open to hey, here’s I’m doing my best. I’m totally willing to work. I just need to know other things. Other tactics I can use to push harder than a lot of the people that I work with,

Eric Stopper 7:24
so give me a flavor. I very much feel I mean, I manage brands of my own, I consult for Buy Box Experts, I develop AI on the side, right? Like I’ve got all these things going for my personal life. What are some of the things that you would recommend to somebody like me, to push it to the next level, right to be able to add greater efficiency into my life and add more meaning into my life? Where would you start with me?

Dale Majors 7:50
Yeah. So I would say the process that I take people through and it’s no secret I have no secret, secret process. I mostly start reading Big Picture, you say what do you actually want? And you know, identify your purpose, get clear on your values, and then create goals that are aligned with those. And then we talk about routines. And then we talk about high management, right? That’s the quick 22nd. blurb. So I would ask you, you know, what are your, what are your goals? What do you really want to achieve? And are you happy with your current way that you’re achieving it? Are you content now, with what you have? Or do you already have different acts of like, Well, I’d really like to have this or, man, if this thing happens that I’m going to be pretty jazzed or, man, I can’t wait until this takes off. And I think unfortunately, a lot of us entrepreneurs perpetually live in that arena and you know, we’re going to be happy when this next thing happens. Sure. So what I help entrepreneurs with is trying to create a process that they can be really happy with that helps them achieve all of those things. But they can go to bed at night thinking, Hey, I followed the plan. I, I followed my process, I feel pretty great about things. Even though this thing didn’t hit yet. I’d look at how much time you spent on distracted type FOMO items, you know, how often do you go back to social media? How often are you changing focus? how, you know, what type of routines do you have? I’d ask, and do you have time every single day where you don’t have to be doing something? So you can have creative time, right? Like do you have? Do you have a free time in your day, every single day where you’re not just going from meeting to meeting to meeting? I think there’s a lot of creativity that comes in when you have that.

Eric Stopper 9:43
And that can come that can come just in like a short walk. Right? You’re not saying that you lay out a whole hour of your day or how long should it be when when well

Dale Majors 9:51
so I think you should block out at least an hour every day. Okay, so I spent an hour like I had something I’d leave at 515 this morning and see it I only had I had 45 minutes, you know, so I wrote, I wrote for 20 minutes and watched a movie in with French subtitles listening unfortunately, I’m, I consider myself a linguist, I’m trying to learn a lot of languages. So I watch a movie and I row every morning, but that’s just the time for me to unwind. And then I spent another 20 minutes just reviewing my goals and my day and not doing anything is his exercise, right? Does that count? Right? If I just go to the gym and I’m just throwing around heavyweight? Like, am I giving myself that time because I feel like I’m very much tunnel vision focusing on the exercise. I don’t feel very creative when I’m at the gym. So is that like in a different category of its own? That should also factor in one thing and what was it was like the theory of displacement or something or the law of Archimedes discovered one of these famous laws and principles while in the bathtub. And they talk about how you know a lot of people say wow, I get my best ideas in the shower. I get my best ideas. Well on a run While your mind is busier, while you’re busy doing something, you can have these different insights and ideas you just have. So I’ve had, you know, I’ve gone on a lot of these bike tours, you know, for months at a time or weeks at a time. And it’s amazing how many good ideas I’ve had, while not trying to have good ideas, I think when we’re totally

Eric Stopper 11:25
You know, we’re all consumed all the time, like we can be so plugged in where we, our mind can be, we can never be bored, bored. We don’t want to like, and I think, you know, there’s a lot of studies out there that are saying that we need to have time programmed in. That’s why you take breaks during the day, and you do different things like that to be more creative. So let’s let’s pose this for our listeners. Right? Let’s help them understand that. You know, maybe they’re listening to this at work. By the way, you are beautiful and you are doing great right now if you’re listening to this, wow, look at all these Things that you got to accomplish today. And if you’re listening to this in the morning, you are going to have a great day. Just Just a little, just a little love for you for listening. Thank you by the way. So put this in context, right I’m a business person, I’m working at this company, I’m trying to hustle. I’m doing my thing. And I specifically sell on Amazon and Amazon stresses me out. I got sent to the seller performance last week. I was late on some shipments, FBA lost some of my stuff. My sales are kind of consistent. My efficiency is going down a little bit. There’s Chinese manufacturers, my my, my manufacturer is everyone is over there suffering with the Coronavirus and Chinese New Year got extended right? So I’m stressed about my logistics. So help me distill all this down because a lot of those things that I just said are very real and they’re things that have been brought up to me this week. So what would you tell these executives even if you’re not Even executives, just business people that want to do a good job and they want to do better, but there’s all these things being thrown at them specifically in e-commerce.

Dale Majors 13:10
So I would say that you’re an entrepreneur, and you’re, we’ve chosen the path of having consistent problems in our life, there will always be a new problem in the business and I think being an entrepreneur is being in the business of solving problems. So you have to, there are things that you can control and there are things that you can influence so you know, a great I love this surfing analogy, right? Like you can you can train and, and do everything you can do to be an amazing surfer. But you have to rely on finding the right brakes. And on the waves you don’t you can influence yourself on which beach you go to in which season and everything else, but you can’t control it. So I think there’s a big difference between taking the things you can control and doing your best. And then all that stuff that you can control that you can maybe only influence. You just have to realize that’s the case and just do your best with it.

Eric Stopper 14:10
I think that’s a perfect segue into an idea that you’ve shared with me in that it’s this kind of process over results. Explain kind of the thinking behind this, and I have a bone to pick and so let’s let’s Yeah, talk about this.

Dale Majors 14:26
Well, so it’s that idea that you can’t control. You can’t control everything you can’t control. Amazon, for example, right? Like there’s so many things that you cannot control the results of Amazon, Amazon is constantly changing. So if you always base your success on on the on your launch, and if that’s where you’re basing your self worth, if that’s where you’re basing your mood when you go home to your family, if that’s how you base you know, your mood in the office or with your friends, then that’s going to be a really Ruff, ruff life where if you say, Hey, here’s all I want to be an entrepreneur, I want to be an amazing entrepreneur. So I’m going to create processes in my life as an entrepreneur that are going to make me amazing, I’m gonna, I’m gonna manage my time Well, I’m going to create time where I can be creative. I’m going to network, I’m going to find great partners. I’m going to check, check, check, check, check, whatever all those things are, you’re going to focus on those processes that you think will make you amazing at your specific business, right? You’re going to study for an hour a day, you know, and listen to podcasts and find and so you can stay on top of the trend and then you do the best with that knowledge that you have. And then when you do everything you can, you’re not as affected. You can’t pay as much attention to it didn’t work as well today, because if you focus too much on the results, there’s a lot of us who have had amazing success without focus. As much as we can control, there are a lot of people who have gotten into a business once and killed it. But they didn’t have to trial the heart, they didn’t have to manage their time, they didn’t have to find mentors, they just, you know, tapped into a vein, when it works really well. It’s going to be hard for them to replicate that in, in business after business after business, where if you focus on the process, then you can start business, sell business, you know, you can just keep going. And, and, you know, does that make sense? Let me let me take it. Let me take a step back because

Eric Stopper 16:32
I think a lot of the the the first thought that comes to mind for me is sometimes the person listening here is not, they’re not the boss, they’re working for somebody and they they but they want to do good at their job and they they maybe have a side hustle, or they also sell on Amazon, right? They’re managing the Amazon presence or the marketing for their company and they happen to do something on the side. So in a relationship between like an employee and an employer or a you know, a Boss and one of the members of the team results are everything. Right? Like my, the performance reviews for the folks listening are very much numbers driven, right? Did you do x? Did you generate this amount of dollars? was it? Was it on par with what you were projecting for this month? Right? If you’re a salesperson, were you able to write as many listings as everybody else on your team? What was the accuracy reading? Like? It’s all very numbers results driven? So is this philosophy less for the interactions that we have in our workplace and more for personal success metrics?

Dale Majors 17:41
I think it’s for everything I think it’s for, for business for anything, even with sales. Are you going to focus on getting in front of five qualified leads or clients or you know, or that focus on No, we need to sell 100 K or whatever you can focus on you need to have The process needs to be focused with things that work that deliver results, right? But you can, or it’s like physical fitness in the gym, you’re going to focus on, you’re going to identify the seven tactics and strategies to become really fit, right? And then you’re going to put metrics to them and quantify what that looks like. And then you’re going to execute that and trust that the results will come.

Eric Stopper 18:25
right because I’m, I’m thinking and this is going to be really granular. And I and I know that you are, by no means like, Amazon advertising expert.

Unknown Speaker 18:35
But if I

Eric Stopper 18:38
write like I set my metrics, I’m like, I want to make 10 grand this month on this product line. And at the end of the month, I go to the person who I’m accountable to and I say, Hey, I, you know, I followed the process really well and I and I did all the I did, I did the process of keyword isolation and I went out and I did research in helium 10, or Jungle Scout. And I put in new keywords into our listings. And it just didn’t work. We didn’t hit the 10 K, I’m wondering how someone is to posture that in their conversations in their workplace to really get buy in on the process side of things, right? Because in that scenario, me as the person who’s holding the person accountable, I would I would say Oh, then why? First of all, why did you set that goal and must not be a realistic goal? And then the second thought that I have is okay, well, if it is realistic, then why didn’t you hit it? Right? If these processes really are the main meat of what yours? What is going to drive the results, then why didn’t it work? But talk to me about this?

Dale Majors 19:42
Well, so have you ever missed a target all the time?

Unknown Speaker 19:47
Oh, that’s on.

Dale Majors 19:49
Well, and I think a lot of us have, right we have like, hey, wait, this launch only got seven reviews. There. The last one, they got to 70. What’s going on? Follow the same, we followed the same thing. Right? How often have people created goals or targets without a defined process behind it to achieve it?

Eric Stopper 20:12
I think probably all the time, right? Anytime there’s something I want, right? I usually say Oh, like this is a goal. And then maybe I don’t go through the process of setting up all of those. You would call them habits. That was one of the lower levels.

Dale Majors 20:29
Yeah, yeah. Yeah, creating a routine or process or something that would do something that would generate that result.

Eric Stopper 20:37
And so the goals that you set, right, the results that you set with yours, the people that you’re coaching, do they do that? Do they ever change, after they’ve gone through and meticulously mapped out what their routine has to look like in order to hit that goal? Do they ever say like, Oh, well It’s not realistic and I should change,

Dale Majors 21:01
I would think it would be very fluid. So the idea is if you there are a lot of people that make, you know, goals and New Year’s resolutions, for example, right. I think that in general people would be way more successful if they created and stuck to New Year’s processes, of course, or something right where you say, like I wanted last year, I really wanted. I wanted to be more like Wolverine, right? Hugh Jackman Wolverine, I’m like, I need to be maybe not quite as ripped, but I want to be more fit. Okay. And I thought, okay, specifically, what are the things that Wolverine would be able to do? And go on with me there? And then I think Well, okay, probably, like, I want to be able to run a mile in, you know, whatever. 530. Okay, um, and I think I was at six minutes or something at a time. I want to be like, it’d be cool to be able to do a backflip, like I can do it on the diving board and the trampoline, like, it’d be cool to be able to, like do it on the ground, and I made a few goals. But then from that, I said, Okay, great. What are the tactics that I needed? to employ to be able to turn me into that person, right? So I said, Well, I need to, you know, go to the adult gymnastics class, right on Wednesdays for an hour, I need to do this, do that, do the other. And I just created a process. So I went to adult gymnastics for like three weeks, and I was doing a backflip, right, like, so. But a lot of times we set these goals, we set the result that we want, but we don’t really break down into what needs to happen. So I would say that if I were managing that employee that you told me about in that scenario in the ads, I’d actually prefer him to say, look, I missed the target this month. Here’s my exact process and what I follow manager, how would you change that for me? Or what do we need to do? This is what this is the winning scenario. And obviously, it may not be they may not be winning tactics anymore, because Amazon’s policies changed and you can’t get reviews this way anymore, or you know, whatever. Whatever changed. So, I would love to see the processes mean that you have some mechanics built in to generate the machines built to generate some sort of result.

Eric Stopper 23:11
I would assume that most people are pretty poor at determining which processes actually have to be necessary to get them to the goal that they have set. Right, like going back to the gym example. For instance, I would say that a really consistent goal that people have is to lose weight. Right? And then they don’t realize that there’s this I mean, you’re, you’re you’re gonna win in the kitchen, right? They start going to the gym for a while, and then they don’t realize that there’s this whole other side of things that they have to be considering. And so how would you help all of the folks who are listening that want to be better business owners? You know, understand that The things that they might be missing, right? Like how do you check your blind spots and really develop good processes in the tasks that you’re doing each day?

Dale Majors 24:11
So, pretty broad, pretty broad question, as far as, but let’s see, what could we dive into? So I do these mastermind classes with groups of entrepreneurs, right. And we’ll get together for 90 minutes every other week. And we read different books. We have conversations around those topics I laid out earlier purpose, goals, habits, time management. One of the words that we probably say more than anything else is the word deliberate. So a lot of times we were not very deliberate about our strategy. You know, how often do you get on calls with people that you’re not really sure the outcome and you probably won’t be working with them, but you’re going to give them half an hour or an hour of your time or how long And how often do you? What do you do the first hour that you wake up? You know, what do you like? Breaking, really breaking down exactly where you’re investing your time. You know, I have people go through an exercise I call a time inventory, where you take a piece of paper and every 15 minutes, just write down exactly what you’re doing. A lot of times, how often have you done so for all of us, there’s high energy tasks and low energy tasks like this for me, a podcast talking with you. This is super enjoyable, like I love that I would do it all day. This is a very low energy task for me. Right? My high energy times or during the morning, I would never ever plan such enjoyable things in the morning when I’m so like, focused and ready to do hard things. Right. But a lot of times, we give up our prime time of the day, to do other things like that’s just a very simple thing, where you can take different efficiency ideas like that. To really make a big impact. So and then if you’re an employee, you can train your coworkers and your and your boss around those types of things. And if you’re that guy that is so honed in on what you’re doing and what makes you effective and how to get more done, people are going to want to get out of your way and even emulate some of the stuff you’re doing.

Eric Stopper 26:19
Right. So you can make an impact on a broader level by applying some of these very, very simple practices into your daily life. Yeah. Okay. Let’s get more specific, because I think that’s going to help a lot of the people who are on here. So, one really specific task result that I want to achieve is I want my, I want my earplug brand, right to make $10,000 in a single month. And I go through all the processes that we have, that we’ve built out right now. Do my keyword research. I adjust my advertisements every, every like three, three days to maybe every week or so, just depending on the time. And I’ve gone through a lot of really great pictures and graphics and I’ve made my listing beautiful. And I’ve gone through and I’ve identified the competitors that are closest to me. And I have put my ad budgets high enough that a $10,000 goal is not out of reach, right? So maybe I spend 1000 to $2,000 a month on my ads. So with that specific scenario, is there a way to distill all these different tasks and to find new processes that I might be missing in order to help improve the performance and get me to my goal?

Dale Majors 27:53
Yeah. Okay. So I love the example right? And so I use a framework that I call hats and you basically outlined what that is. So you said and hat stands for hope, achievable outcomes, tactics and specifics. So, you, your achievable outcome is to sell $10,000 in a month, right? You’re, the hope would be why you even want to do that. So like, going up above that say why,

Eric Stopper 28:23
you know, I want to buy toys for my kid.

Unknown Speaker 28:26
But really the main thing Yeah,

Dale Majors 28:27
So that’s the hope you want to be able to spend, you want to have enough money to spend money for kids. So you want to do 10 grand. And to make it more specific, you want to net you know, I don’t know how much you want to net, you want to net 1500, two grand, 2500 bucks a month, whatever that is, right? So that’s what you want to be your net margin or right. So you have your hope you want to buy toys for kids, you have your achievable outcome, you want to sell 10 k you want to make this amount of profit because as we know, sales, especially on Amazon, On an e commerce don’t always mean profit and money in the bank. Um, so you’re not taking home 10 K. So then you get to tactics, you said, Well, I’m spending this much I’m doing the, I’ve got my, I’m watching my spend, I’m doing the keyword research I’m doing, you know, and you outlined the five things you’re doing right. And then specifics are I’m reviewing that I’m reviewing those keywords or the ad budgets, you know, every x amount of days, I’m, I’m doing, you’re really specifying how you’re handling all this tactics. If that’s not working, then you need to work on the mix of tactics and the specifics associated with them. Okay, so now it’s the very same thing. It’s the same thing with I want to live to see my grandkids I need to lose, you know, hope I want to write I need to lose 20 pounds. I’m going to go to the gym, talk to the trainer and nutritionist. I’m gonna do X amount of times. If that doesn’t work. You kind of have to go back to that tactic space and see, okay, it didn’t work. I only got to eight grand. What are other tactics that I can employ? And do I need to change the frequency of those tactics? Is the issue ever with the hope part of it? Right? Like maybe you really don’t want to live to see your grandkids as much as you think that you do you know what I mean? Like, is it ever is it ever a miscalculation of what your actual overarching motivation is? I think we’re all completely misaligned with who we want to be and who we actually are. Yeah.

Unknown Speaker 30:31
So versus actually so

Dale Majors 30:33
it’s that and not not completely in this crazy like, how we’re all we’re all failure failures, but there’s always it I guess, it depends in certain cases, like, Yeah, do you really want to do that? Um, you know, how much how many of us were like we’re gonna be more fit this year, and then we’re just not

Eric Stopper 30:53
right. I wonder how many of the people listening are thinking why am I In this right like, why am I Why am I pushing so hard? Why am I moving these pixels around every day? To make more money when I’m already pretty much happy. Right I and so for, for the folks who are listening right now who want to apply these practices and have just a better life in general? What is the first thing that you would have them do today, something that they could go home, and they can write down a list or they can, you know, give their wife a big hug or you know, whatever it is, what’s the encouragement that you would give them today?

Dale Majors 31:38
So I would say that it’s creating goals for yourself and with that model thinking, Okay, what’s the big picture and this is basically by role, you know, different life roles, whether that’s business, personal, you know, physical, whatever. And creating a lot of times when you create those types of goals that puts things into perspective, better and builds out some of that motivation. When you have a plan, a lot of times people don’t change because they don’t believe in the process that it will, that it will be easier for them once they’ve achieved it. Right? They, they, there’s all this information out there. But we stay the same because we were not that motivated. But if you see 100 bucks sitting in the road across the street, you’re going across the street, pick it up, because you believe that you can make it there and pick it up.

Eric Stopper 32:24
Sure. Right. Um, I think the goal setting process is really powerful hats, so hopes achieve achievable outcomes, tactics and specifics. Yeah, I think that’s I think that’s a useful framework that everyone should just go and apply. And, in Dale, you have a mastermind course right you have this, this coaching system that you have, how do people become a part of it? How do they get a hold of you?

Dale Majors 32:51
So it’s on my website and there’s a mastermind tab for slash mastermind. And maybe we can get you the link to put on there. So they can apply there. I run one. I’m starting a new one every two months, I bring 10 people in. And I also have another link that I’ll give you that takes people through their action taker personality profile. It’s a simple quiz where I give a result based on the hats model, and then have a series of emails that goes after that’s free.

That’s probably the best way to engage with me now.

Eric Stopper 33:30
Okay, perfect. So go to venture it go to the mastermind tab. There’s actually two pieces in here. There’s the outdoors and the e-commerce mastermind. Are those different?

Dale Majors 33:43
So we’re running two special ones. Right now I’m doing a partner partnership with Spencer Arnstein, actually cool. He’s getting so there’s a lot of people in the outdoor industry that are getting together for mastermind and then we’ve got one specifically for e-commerce.

Eric Stopper 34:01
Okay, awesome.

Dale Majors 34:02
That’s starting in the next couple weeks. That actually time is short there. And I think there’s I think there’s space in both of them at the moment.

Eric Stopper 34:13
That sounds Excellent. So if you’re looking for help getting to the next level to slay the dragons of your business in your personal life, go to Vinci. Anyway, calm. Go and talk with Dale, and he will help you out. Yeah, thank you so much for coming on the show. Awesome. Cool. Thanks, guys.

Outro 34:28
Thanks for listening to the Buy Box Experts podcast, be sure to click subscribe, check us out on the web, and we’ll see you next time.