Real-Time Data Integration for e-Commerce Brands
January 19, 2021
Here’s a glimpse of what you’ll learn:
- How Lindsay Hampson’s firm, eBridge Connections, helps brands sell direct-to-consumer using data from Amazon
- What brands should do after collecting real-time data about their Amazon businesses
- How eBridge Connections’ solutions save clients time and money
- Hidden costs you may incur if you don’t invest in an API integration
- Lindsay talks about her firm’s process for onboarding workflows and adding integrations for e-commerce businesses
- Lindsay discusses the ins and outs Amazon’s data flow
- When did Lindsay realize that she wanted to help brands tell their stories, identify their problems, and find solutions?
- The upcoming e-commerce trends, companies, and technologies to pay attention to in the new year
In this episode…
Technology has forever changed the way we do business. With enormous technological advancements in the past couple of years, business owners can now market and sell their products more effectively online. And, thanks to the rise of e-commerce platforms like Amazon, more business owners are choosing to sell directly to consumers.
However, e-commerce businesses often face a big challenge when it comes to collecting data from Amazon and other platforms. Many are forced to manually enter customer data into Excel sheets, which can limit their ability to market effectively and can even lead to costly mistakes. To solve this problem, eBridge Connections developed a universal integration-Platform-as-a-Service (iPaaS) that e-commerce brands can use to pull data from different platforms—saving them time and money.
Lindsay Hampson, the VP of Marketing at eBridge Connections, joins host James Thomson in this week’s episode of the Buy Box Experts podcast to talk about the value of API integration for e-commerce brands. Lindsay explains how her company’s integration solutions save brands time and money, the ins and outs of Amazon’s data flow, and the upcoming trends and technologies in the e-commerce industry. Stay tuned.
Resources Mentioned in this episode
- Buy Box Experts
- eBridge Connections
- Lindsay Hampson on LinkedIn
- Return Magic
- Shopify Capital
- Adobe’s Acquisition of Magento Commerce
- Cova Software
- eComEngine’s Feedback Five
Sponsor for this episode…
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.
Learn more about Buy Box Experts at BuyBoxExperts.com.
Podcast Episode Transcripts:
Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
Welcome to the Buy Box Experts Podcast where we bring to light the unique opportunities brands face in today’s e-commerce world.
James Thomson 0:19
Hi, I’m James Thomson, one of the hosts of the Buy Box Experts Podcast. I’m a partner at Buy Box Experts and former business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I’m co-author of a couple of books on Amazon, including Controlling Your Brand in the Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts you receive executive level advisory services with expert performance management and execution of your Amazon channel strategy. Go to buyboxexperts.com to learn more.
Before I introduce our guest today, I want to send a big shout out to the team at eComEngine. We’ve been partnering with eComEngine since the early days of Buy Box Experts. eComEngine’s Feedback Five is designed to help you get more reviews and seller feedback while staying compliant with Amazon’s policies. Go to ecomengine.com to learn more about its software for Amazon sellers. Our guest today is Lindsay Hampson, VP of Marketing at eBridge Connections. Previously, Lindsay worked in marketing roles at IBM and SAP. Lindsay’s current firm eBridge Connections has developed a universal integration platform as a service, and pre-built connectors to support brands that need data to flow from their ERP, CRM and e-commerce shops, including allowing brands to integrate Amazon inventory order and financial information into their back end systems. Lindsay welcome. And thank you for joining us today on the Buy Box Experts Podcast.
Lindsay Hampson 1:56
Thanks for having me, excited to be here.
James Thomson 1:59
So Lindsay, our firm works with a number of brands that are used to selling their products through a network of distributors and retailers. When they first jump onto Amazon. This marks the first time that they’re selling directly to consumers, they likely have backend software that they’re using for the rest of their business, but they’re not sure how to pull in Amazon data into their reporting tools. How would your firm diagnose the likely needs of such a brand? And what they’re going to need in order to be able to operate effectively on Amazon?
Lindsay Hampson 2:28
That is a good question. Number one, we work with lots of brands that have been supplying b2b for many years. And so they’re not new there. They haven’t just started today, they’ve been doing this for quite some time. And they’ve maybe been selling to let’s say Home Depot or Costco in the store doing a PDI. And so because they’ve been doing that, and their business has been growing, they’ve used a big eirp. So maybe they have NetSuite or SAP or Sage dynamics. No. So that being said, we know these people, well, we’re actually kind of one of those people. We’ve been around for 28 years now doing VDI, stuff like that. But the world’s changed. So we see people in this weird flux where they’re older businesses that have these substantial systems. But now they want to sell to Amazon. Because Amazon, right, so part one was that they have these established systems in the back end there. GRP. But now they’re flipping to this new stuff. And so right along with the trend, eBridge Connections has also our company has also sort of got on trend, and we help people sell on Amazon as well. So the quick answer is volume. Honestly, James, it’s all about order volume. So you’re expecting to do D to C, so direct to consumer, and they think they’re going to sell five orders a month, they can probably just do that by themselves, or just
James Thomson 3:50
do the manual spreadsheets. Sure.
Lindsay Hampson 3:53
If the order volume is going to be 200, let’s say orders or more a month with this Amazon channel, they can’t do this manually. And there will be errors. I wrote down here, there’s this need at that point to be automatic. And we all get that’s the pitch for all software. So their data needs to be right. And Amazon allows for this integration through their API. And so if you have those volumes, and you’re making that money, it makes sense to definitely automate and integrate at that point.
James Thomson 4:22
So accurate data, or at least more real time data that helps brands make better decisions. Are there other types of things that brands can do once the data starts to speak more accurately with the existing systems?
Lindsay Hampson 4:38
So what we’d say at that point is we call these things workflows. Okay? So think of all the things that you have to do as a business to sell an Amazon. So you have to place orders, you have to reconcile, reconcile, rec…
James Thomson 4:53
Lindsay Hampson 4:54
reconcile your revenue. Yeah, you have to make sure inventory is correct. You need To make sure that tracking information is correct, I mean, each one of those things, especially the one that I couldn’t pronounce, for some reason, today, those are all workflows. So we speak in workflows and how you can really position yourself to grow and meet your customer expectations by just getting those things done automatically. Um, the other thing I wanted to touch on to James, I think this is kind of where you’re going here is, what are the other levers and the other one, so volume, and the next one is SKUs. So if you were selling, um, let’s let’s talk like nursing uniforms. If you’ve always sold to a store, you’re b2b, but now you want to go D to C, how many SKUs do you have? How many shirt sizes, how many colors? What materials, patterns, all of that stuff adds complexity that you just can’t manage with a CSV.
James Thomson 5:54
So I quickly have 1000 SKUs without even trying? Yeah,
Lindsay Hampson 5:58
oh, it’s crazy. And then you might parse, parse some of those together and sell them as kits. So maybe tops go with bottoms. And so then you’ll have kits in there. It can get complex pretty quickly.
James Thomson 6:10
So we talked about inventory, we talked about orders, yeah, talked about shipping or tracking numbers. We talked about disbursements and other financial information. Are there other areas where you’re pulling data out of Amazon, to help brands do a better job of tracking their overall Amazon business?
Lindsay Hampson 6:28
Yeah, so I would say two more. So I would say customer create. So if you have a fresh customer you’ve never seen before, what you can do is when that customer comes to Amazon, you can actually push that to your CRP and create a customer on the back end, which saves time. And then the other one that I see very frequently is product, we call it the cool kids called product, it’s product data. That would be the image that would be the information on the product, that would be the price, which could be in flux constantly, just so those are two other very popular ones. Yeah, I would, I would say, five or six.
James Thomson 7:07
Okay. And I’d love to hear a little bit more about when your clients start to get that data integrated. What are ways in which they can measure the simplicity or the accuracy of what they’re now pulling in versus what they’ve had in the past? Do you get feedback from your client saying, Oh, yeah, now we have accurate, timely information. This has helped us save X number of people from doing laborious stuff. Know what kinds of examples Can you share with me there?
Lindsay Hampson 7:37
We have a bunch of Customer Quotes. But really, the gist of it is that we’re saving time and money. So we have a customer, they sell grills online, so like barbecue, okay. And we implemented and then after a month, they told us they’re saving 10 hours a week. Okay. So that’s very typical, you can think of full time employees typing in data, making sure that Amazon’s correct, making sure shipment information gets done and is tracked back to the customer. I mean, all of that stuff, when you talk about volume orders, that could easily be three full time people. The other thing that we see, just before you ask your next question is, what if that very well trained person is sick? Or what if they’re taking vacation? I mean, Amazon doesn’t stop. So you stop as well?
James Thomson 8:27
Are there types, new types of capabilities that brands get by way of having the full integration. So obviously, having information that other teams within the organization can now run with, that will make sense to me. But for brands that have never gone direct to consumers that are now integrated? Are you finding that they’re pulling certain types of information that allows them to do things that in the past, they didn’t even know that they could do by way of sharing data through Amazon?
Lindsay Hampson 8:56
I would say that, by sharing data with Amazon, you get a complete set of data. So I think this is what you’re asking is, now that you’re selling on Amazon, is there any data that’s new from Amazon you haven’t seen before. That’s what you’re getting at. So definitely, now you’re talking in Independence or individuals. And so you can see maybe their buying trends or what they’re interested in, you could even start doing some marketing back to them. And you’ll have that full capability in your ERP be married to your marketing automation tool or your CRM, and then all of that stuff can come into play. And you can serve up content that’s relevant to that buyer, because you know them better. I would say, really the number one,
James Thomson 9:42
How do you help brands make the decision that this is worth doing? And you know, the bean counters get involved, they want to look at ROI. You talked about the previous example where someone can say we save 10 hours a week. What are some of the other types of metrics that you encourage prospective clients to look at to work through what kinds of savings they’re likely to have by making that API integration investment?
Lindsay Hampson 10:07
So the key would be those that volume of orders. And then it would be how many people are associated with those orders? And then the last bit is, where else are you selling? Because if you are only selling, let’s say to Amazon, and that’s it, and you have five orders a month, then okay, but because of integration, you you can sell on multiple channels, you can have multiple Amazon stores, maybe you’re you’re doing Amazon fulfilled by merchant and Amazon fulfilled by Amazon. Um, you know, you could do a Shopify store you could sell on eBay. I mean, I think that that’s really where we’re seeing the value to who folks are, they have not just one channel anymore, right? They have so many channels now. We definitely talk about the savings of a person. And we even have a calculator like an Excel spreadsheet, where we say pop in your orders, pop in how much you get per transaction ish, how much is a full time person? And then we work out their cost savings over a few months? Yep. And it’s pretty, pretty typical to see within, say, six months or a year that you’re making it back and more.
James Thomson 11:17
Are there costs that a brand will continue to incur? or types of cost hidden costs they don’t otherwise know about? If they don’t do the integration? You talked about the labor cost of manually moving stuff, but are there other types of costs that they may not realize they’re incurring?
Lindsay Hampson 11:35
That’s such a good question. Actually, that’s not, I’ve not been asked that before. But I really liked that question, because I think people don’t think about getting it wrong. I mean, this is such a funny time. But if a box arrives, and I’m missing something, and Christmas gifts, and I’m missing, like an lol doll or something, I have two young kids. I mean, that’s that matters. And so in this new world, you can’t make a mistake. So I think the cost comes at customer angst or angry customers or poor reviews online. That’s something people don’t think about when they’re in the b2b world, there’s some forgiveness. But this new age where everyone has a voice on social media, so you could get an ad on Twitter, people would be upset at you. I think that, I would say I’m trying to think here, I think getting orders quickly. And then we can get into returns too. But that’s a whole other can of worms.
James Thomson 12:33
Well, let’s talk about returns, because that’s one of the types of data that we didn’t talk about, and certainly for brands that are going direct to consumers, they may have a return allowance to their b2b clients. But now as a seller record, they’re going to have to do something with those product returns. So that’s additional data that flows back and forth. Tell me a little bit about what you’ve seen from clients that are first, for the first time having to deal with directly to consumers having to deal with product returns. This is data they don’t normally look at. What’s the world look like there?
Lindsay Hampson 13:04
I would say this is the scariest point for people that are new to selling to customers. Definitely returns are a pain. And there’s some stat out there that 30% of all online purchases will be returned. And folks are getting more savvy with feeling comfortable just returning something they ordered. There’s lots of good apps out there. We’ve done some integration with them before. I know there’s like Return Magic and Returnly, these are all apps that can help you come up with sophisticated returns. And then we can help you make sure that that integration works properly. But you want to have a good experience for your customers while they’re buying while they’re returning. And while they’re buying again. And so that middle part, you don’t want to mess up either, because maybe there’s because they didn’t fit them. But they’re going to come back and buy because they had a great experience.
James Thomson 13:53
So let’s talk a little bit about I hire eBridge Connections to do an integration project for my brand helped me understand what what what kinds of time and cost and people expense Am I likely to incur within my organization in order to do you know, fairly standard integration from Amazon into NetSuite, for example.
Lindsay Hampson 14:17
That’s fair. So let’s talk about time first. The time is typically dependent on the workflows like we talked about. So if you were just one workflow, let’s say orders from Amazon, into SAP Business One, let’s say, one workflow, what we typically do is we have a team at eBridge Connections that onboard you, so you get a project manager. And so there’s a fee for that onboarding of that workflow, okay? And then there’s a recurring fee on top of that, so every sometimes folks want it monthly or annually, but it would be a recurring fee based on that workflow, always working
James Thomson 14:56
to make sure the pipes remain connected as Amazon may change. Okay.
Lindsay Hampson 15:00
Like the turning on of the system. And then we have support we have, we’re Canadian, and all of our support folks are in the house, but they’re at their homes right now. But, yes. Um, so that’s. So that’s the cost. And then definitely, the timeline is in flux. So we’ve done very quick integrations where it’s been about three days. And that’s for a simple workflow. And we have integrations that are very complex, lots of configurations, and it could be a year, we’re pretty upfront with people, we don’t bring on a new customer without really understanding the scope of what they’re looking for. So based on that, based on our work with their side and our side, we have a good idea of the timeline. Things speed up if we have it all built. So if you’re connecting to an AARP, we’ve done it for 10 years, we’re gonna be at it. That matters. And then the other part I was going to say was typical, I would say the other thing, too, is that some folks will buy in stages, James, so they’ll buy Amazon SAP, they’ll hook up to workflows, and base to fill out their Shopify store. Okay, a few more clothes, maybe they’ll add a new workflow onto Amazon.
James Thomson 16:17
So if I’m doing an Amazon integration, I need five or six, you know, for full integration, i.e. five or six different data flows. Why am I doing one? Why not do 2, 3, 4 all at the same time, I would think it’s essentially almost the same amount of work for you to connect pipes, especially if it’s a pre integrated platform.
Lindsay Hampson 16:38
That’s true. But we get into some, Yes, that’s true. We just would hook up sort of those workflows, but every, every company is a snowflake. And so the way that they set up their SAP RP, or their NetSuite may be slightly different. They want their SKU to look slightly different in this field. And so eBridge Connections, we call them translations and business rules. So that is massaging the data between touch points, so that it’s exactly the way that your business wants it. So that is the extra time that we take to make sure it looks the way you guys want it.
James Thomson 17:17
If I’m working with NetSuite, yep. And I’m going on to Amazon, and only Amazon, and I want to make sure all the Amazon information flows into my NetSuite. You talked about timing, potentially, you know, varying depending on the customization needed. Can you give me a sense of like, a nice price range that helps you understand, what am I looking at? am I spending $5,000 $10,000 $20,000 $100,000? Now, what, obviously, I’m not quoting you on these numbers right now, because it’s gonna be specific to a client, but a ballpark idea of what is a cost to do integration? This is a question I get asked a lot by prospective clients, we’re saying, Can you just send us those Excel files indefinitely? I say, No, no, no, no.
Lindsay Hampson 18:02
So I mean, obviously, we would, I’m not going to give you like a set in stone price.
James Thomson 18:07
Lindsay Hampson 18:08
Let’s say that if you were integrating what you said, so two systems, one workflow, then the workflow fee could be somewhere around I would say, maybe four to $7,000 to onboard. Yep. And your fees would be? So you’re looking at about four grand to seven grand for that one workflow and integration plus the cost of the first year. Yep, I think I would say, I see more typically higher, I’d say about 10 grand, or even higher for very complex, lots of workflows. We have some smaller companies that just want to dip their toe in just doing orders. And so we start there. And then as they grow, we add. But yeah, that’s an honest answer.
James Thomson 18:53
I have a question for you that may be outside the scope of what you deal with typically. But one of the peculiar things we see with brands that are going direct to consumer, especially if they’re using Amazon’s FBA program. They’re essentially setting up a virtual warehouse. And that the product that’s going into Amazon, it’s not sold. It’s just sitting in a virtual warehouse. And so they’ve got the complexity of figuring out, how do you recognize that sitting somewhere else, it’s still unsold, but it’s off site. Now the product starts to sell, I want to know when it’s sold, but when it’s sold is different than when I’m actually paid by Amazon for that inventory. There’s a lot of complexity there. I’m sure you’ve had to work through these types of problems in the past for other clients. How do you help companies think through the logic of how Amazon makes data flow, that is to say, how they need to recognize things in very different ways than what they might be used to in other channels.
Lindsay Hampson 19:49
That’s true. So we rely on very smart people that have been working at eBridge for 28 years. Yes. true though, because I mean, although We come from the VDI world where we did stock the shelves of Home Depot. And that’s where we come from. I mean, all of these complex situations we’ve been there, we’ve done, we have lots of companies that have had wonky, very, very bizarre setups. And we live and breathe Amazon. And I know folks get confused with Amazon fulfilled by merchant Amazon, vendor central Seller Central, there’s so many. You’re in there. So my answer would be, that is why we take the time to sit down with you and talk about your flow. So we’ll sit down with you and say, okay, so Amazon, you have this offsite virtual warehouse, which we’ve definitely seen before. And then at what point is Amazon alerting you at one point? Do you need to reconcile? At what point are you expecting to be paid, I mean, all of that stuff will be drawn out in a map for you. And we’ll talk about how things are going to happen. So it’s almost like you’re getting some consulting while you’re going through our sales cycle.
James Thomson 21:00
You’re this very scenario that I’ve described, is the very reason that I don’t want to be sending clients Excel spreadsheets, because there’s an interdependence between the data, and what the clients warehouse team needs, versus what the client’s finance team needs, versus what the client’s marketing team needs. They’re all looking at different data. And they’re all like it gets pretty complex pretty quickly, and pushing them to spend the money to do the integration and be effective and having real time data.
Lindsay Hampson 21:31
You know what I asked our sales engineer a couple days ago in preparation for this. And he said, he said to me that one of the key things is that you’re getting this complete set of data. Or as I think folks are hoping or expecting to be pulling like orders from Amazon, in a CSV. And then they’re expecting to be pulling inventory or pushing inventory. But the timestamps are all Yeah, API. And integration allows you to just like get that complete set that gives me everything. And then from there, you eliminate manual errors, you eliminate that weird stuff about time clips, like maybe you pulled inventory like yesterday, but today at noon you pulled so all that stuff, you’re sort of reforming it into coming in, like a same way, same time. And he wrote this note, which I liked. So I wanted to say it’s, it’s just not slick. If you’re doing it manually. You know, it’s fast and consistent when you’re doing it automatically.
James Thomson 22:30
What is fascinating is that, you know, brands are learning about Amazon for the first time when they go direct to consumers, but they’re really learning about how they as an organization, have so many different people touching every order, or every unit of inventory that goes out the door. And so with a with a system like Amazon, where the API data is much more likely to be timely versus the batch data that’s going to flow through a typical Excel download, where Amazon does disbursements twice a week, or it takes a few hours for them to update real time on Seller Central, what the data is going to look like in terms of inventory. The actual accuracy of the data is often much much better in the API, simply because it’s constantly available whenever you ping the system. But that’s that’s something that’s often overlooked by companies that are used to doing everything manually within Seller Central.
Lindsay Hampson 23:24
No, that’s very true. Very true.
James Thomson 23:26
I’d like to shift gears here and talk a little bit about you and your experience working with brands. Tell me a little bit about early in your career, when you started working with brands, was there a turning point where you said, Actually, I’m good at telling the story, I’m good at helping brands understand what they’re all about? That that’s not a skill that all of us will perfect? How did you get to the point that you felt comfortable talking to someone and digging into what their needs were and helping them identify a solution?
Lindsay Hampson 23:54
I like that question
James Thomson 23:57
Talk about yourself
Lindsay Hampson 23:59
I went to university for communications in psychology, and I got my masters going that social, like work kind of way. And the summer between my undergrad and my master’s actually got a job in marketing at a software company. And I liked it. So it’s kind of its psychology. So then, from there, I I got to actually talk to an interview folks for a video so many years ago, now. They sold cell phone covers, I just got into it and I think I like the spirit of the entrepreneur or the entrepreneur within a bigger company trying to make something happen. So that’s why and I’m kind of a nerdy technical person. And so I have that going for me and so kind of marry those two like those two avenues. And I’ve had some experience so I worked at SAP BusinessObjects, which was Bob was Bob j, and then IBM, and so on. I’ve really got a chance to work with some hilariously creative brands. and talk to them about how technology can really help them. And it sounds really cheesy. But technology can really make a difference in someone’s day to day. It can eliminate stuff that their boss is so angry about or focused on. Like, as soon as you set it up, and it’s working, you can really move on to something more valuable. So yeah, I think I think it’s the people relationship that I love to build, and that I get to sort of geek out with folks on technology is sort of the happy medium. That’s how I got here.
James Thomson 25:38
Thank you, Lindsay. Let me ask you, are there some up and coming brands or companies or technologies that you’ve seen that those of us that work in the marketplace space should be paying attention to?
Lindsay Hampson 25:51
Yes, so my one of my favorite trends right now is people not calling this e-commerce anymore. They’re just because they really are; e-commerce is now just commerce. I believe that to be true. And I think it was Toby from Shopify that that said that we were expecting this shift to online, but I think it condensed into like three months rather than three years. So that’s number one, obviously. The next part I find really interesting is the financial shift that’s happening. So there’s these companies like Clearbanc and Shopify capital, they’re coming out. And that traditional sense of finance, finance for a business is changing. Yeah, you can raise money through Shopify and just kind of prove it, prove that you have sales, and they’ll loan you money, and that they even have like a new debit card that’s coming out that you can use and it’s avoiding financial trouble. And it’s very, it’s very interesting.
James Thomson 26:50
But one of the things was just just a comment on that. Well, one of the peculiarities of companies selling on Amazon is that historically, if they use the FBA program, Amazon won’t let banks wander into the warehouse and do inventory checks. And so you have this peculiar situation where the bank wants to lend you money, but they also want to be able to see the inventory that you’re supposed to be buying with that money. Yeah, and Amazon won’t allow that to happen. And so there hasn’t been the same type of traditional lending that’s been done to brands on Amazon. I’m glad to hear that in other spaces. It’s becoming easier to be able to show sales and hence get the dollars that you need to keep growing.
Lindsay Hampson 27:29
Yeah, it’s a show me right, show me but not in the physical sense, but you’re in your store and historical sales. The other things that I find interesting are some of our friendly partnerships that have started going public. So Shopify is a fellow company, but they’re doing so well. Big Commerce went public. Um, not long ago, Adobe took Magento over. So it’s just kind of, it’s interesting to see our, our space shifting. And then at eBridge Connections, because we have this sort of conical sphere that is our integration platform. Our connectors are becoming really interesting. We have the older connectors we’ve always had. And now we’re adding things like Square and Stripe, okay. Cannabis software called Cova. And so all these new connectors, actually, the way that we’re set up, have access to all the other connectors we’ve ever built. So that’s pretty interesting, too. It’s like marrying the old with the new so that’s great.
James Thomson 28:30
Lindsay, I want to thank you for joining us today on the Buy Box Experts Podcast. For those of you that are interested in learning more about eBridge Connections, please visit ebridgeconnections.com. And now to finish today’s podcast, I’d like to share some final thoughts. For third party sellers to be successful on Amazon, a critical lever will be soliciting feedback from customers. We at Buy Box Experts are really big fans of the team at eComEngine and it’s tools that help Amazon sellers to simplify the process of messaging customers of Amazon orders. To learn more, go to ecomengine.com. And with that, I want to thank you for listening today and I look forward to joining you next time on the Buy Box Experts Podcast.
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