How to Prepare Your Private Label FBA Business For an Exit From the Start

July 6, 2021

Meet The Speakers

Kevin King

Founder of Billion Dollar Seller Summit

Listen to the podcast

Kevin King is the Founder of Billion Dollar Seller Summit, an event for large sellers leveraging the Amazon channel. He is also the Co-founder of Freedom Ticket, a training and mentoring program for Amazon private label sellers. In addition to this, Kevin runs Helium 10 Elite, a webinar and networking program for advanced sellers looking to scale their businesses quickly.

Kevin has been involved in e-commerce for over 25 years, and he first began selling on Amazon and eBay in 1999. Since then, he has developed, sourced, and sold hundreds of products on Amazon, generating millions of dollars in gross revenue.

Here’s a glimpse of what you’ll learn:

  • What differentiates Kevin King’s Billion Dollar Seller Summit from other Amazon seller groups?
  • Kevin talks about how the interest in private label Amazon brands has evolved over the years
  • The most common questions and concerns that Kevin has heard from the members of his mastermind group
  • How Amazon brand owners can make their businesses more attractive to investors
  • Kevin’s advice to new brand owners on updating their operating procedures and managing their finances
  • How Kevin helps brand owners determine best the timeframe for selling their businesses
  • The expectations Kevin’s mastermind members have about building and exiting successful private label brands
  • What have Kevin and his members learned about the sales process over the past few years?
  • How FBA private label brands can become more successful in the long run
  • Kevin’s thoughts on how FBA investors can get the most value out of their portfolio brands

In this episode…

There are many key steps involved in starting and successfully growing an e-commerce brand on Amazon. These include putting the right systems and processes in place, hiring the right people and agencies to work with, and implementing the right financial structures.

However, with increased demand for private label FBA brands, it is also important for new brand owners to start their businesses with the mindset that they may want to sell a few years down the line. Because of this, brand owners should start preparing for an exit early. So, what do you need to know to effectively position your Amazon brand for a future sale?

In this episode of the Buy Box Experts podcast, James Thomson is joined by Kevin King, the Founder of Billion Dollar Seller Summit and the Co-founder of Freedom Ticket, to discuss how FBA private label brand owners can prepare for an exit when starting their businesses. Kevin explains how his mastermind helps brands prepare for a future exit and shares the concerns his members have about selling their businesses. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management. 

Learn more about Buy Box Experts at

Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Intro  0:09  

Welcome to the Buy Box Experts Podcast. We bring to light the unique opportunities brands face in today’s e-commerce world.

James Thomson  0:18  

A couple months ago, we did a special series of podcast episodes featuring FBA aggregators, investors, brokers, bankers, and some sellers that had recently sold their businesses to these investors. It was one of the most successful podcast series we’ve ever done at Buy Box Experts. And now we’re adding a new sequence. We’re going to be talking to a number of mastermind leaders, talking to them about what their members are saying and what they’re thinking about as they look at all this investment money now flowing into the space. Hope you enjoy our series over the coming weeks. I want to thank the folks at GETIDA, our sponsor for this series. GETIDA is a global leader in Amazon FBA auditing and reimbursements, analyzing Amazon data and reconciling FBA inventory, and filing claims for reimbursement on the behalf of sellers. Checkout to learn more. Enjoy our series. 

Hi, I’m James Thomson, one of the hosts of the Buy Box Experts Podcast. I’m a partner with Buy Box Experts and the former business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I’m the co-author of a couple of books on Amazon, including the recent book, Controlling Your Brand in The Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts, you receive the strategy optimization and marketing performance to succeed on Amazon. We also support investors with due diligence services. Go to to learn more. 

Before I introduce our guest today, I want to send a big shout out to the team at Disruptive Advertising. For off-Amazon advertising, Disruptive Advertising offers the highest level of service in the digital marketing industry, focusing on driving traffic, converting traffic, and enterprise analytics. Disruptive helps their clients increase their bottom line month after month. Check out to learn more. Our guest today is Kevin King, Founder of Billion Dollar Seller Summit, a twice a year event for large sellers leveraging the Amazon channel. Kevin is also the Co-founder of Freedom Ticket, a training and mentoring program for Amazon centric private label sellers. Kevin runs Helium 10 Elite, a training and networking program for more advanced sellers. As an early adopter back in 1995, Kevin started selling physical products online and on eBay. And since then, Kevin has developed, sourced, and sold hundreds of products on Amazon leading to millions of dollars in gross revenue. Kevin, thank you for joining us today. I appreciate you putting us into your very, very busy schedule.

Kevin King  3:02  

Glad to be here, James, always an honor to speak with you.