How to Build Brand Loyalty with Amazon Customers
June 29, 2021
Brandon Young is the Head of the Inner Circle Mastermind for private label brands leveraging the Amazon channel. He also runs Seller Systems, a mastery training company for entrepreneurs, brand owners, and brand managers. At Seller Systems, Brandon and his team teach sellers how to research, start, and scale their Amazon e-commerce businesses.
Brandon began selling on Amazon in 2015, starting with arbitrage and reselling. Seeking a more scalable business model, he pivoted to wholesale and private label, and in June 2016, he launched his first private label products. Less than five years later, Brandon has scaled the business to multiple brands and eight figures in annual revenue.
Here’s a glimpse of what you’ll learn:
- How Brandon Young supports private label sellers through his Inner Circle Mastermind group
- Brandon talks about the increased demand for Amazon private label brands and the future of the industry
- What Inner Circle Mastermind members are doing to prepare their businesses for exits
- The biggest concerns for brand owners as demand for private label businesses continues to increase, and how to resolve them
- How long is the gold rush for private label brands going to last?
- The changes brand owners are making around operating procedures, branding, and more
- What does branding mean on Amazon?
- How Brandon helps his students prepare for a sale
- The lessons Brandon has learned from brand owners who have successfully sold their businesses
- Brandon’s thoughts on how mastermind groups can set members up for success
In this episode…
When it comes to shopping on Amazon, many customers don’t care very much about brand loyalty. Typically, they buy whichever products best meet their needs. For this reason, it’s important for private label brand owners to implement strategies that help them build loyalty and generate repeat customers.
With more FBA aggregators showing interest in private label businesses, sellers are starting to spend more time on their branding. As Brandon Young says, one of the best ways to create a brand that boosts customer loyalty is to focus on building relationships with customers after a purchase. So, what are Brandon’s strategies for effectively engaging with customers and generating brand loyalty for your private label business?
In this episode of the Buy Box Experts podcast, James Thomson is joined by Brandon Young, the Founder of Seller Systems and Head of the Inner Circle Mastermind, to talk about preparing a business for sale and building brand loyalty on and off of Amazon. Brandon explains how to re-engage with customers after their first purchase, the importance of encouraging repeat sales, and why brand owners should know who they’re selling to. Stay tuned.
Resources Mentioned in this episode
- Buy Box Experts
- Controlling Your Brand in The Age of Amazon: The Brand Executive’s Playbook For Winning Online by James Thomson and Whitney Gibson
- James Thomson on LinkedIn
- Inner Circle Mastermind
- Seller Systems
- Brandon Young on LinkedIn
- Helium 10
Sponsor for this episode…
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.
Learn more about Buy Box Experts at BuyBoxExperts.com.
Podcast Episode Transcripts:
Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
Welcome to the Buy Box Experts Podcast. We bring to light the unique opportunities brands face in today’s e-commerce world.
James Thomson 0:18
A couple months ago, we did a special series of podcast episodes, featuring FBA aggregators, investors, brokers, bankers and some sellers that had recently sold their businesses to these investors. It was one of the most successful podcast series we’ve ever done at Buy Box Experts. And now we’re adding a new sequence. We’re going to be talking to a number of mastermind leaders, talking to them about what their members are saying, what they’re thinking about, as they look at all this investment money now flowing into the space. Hope you enjoy our series over the coming weeks. I want to thank the folks at GETIDA, our sponsor for this series. GETIDA is a global leader in Amazon FBA auditing reimbursements, analyzing Amazon data and reconciling FBA inventory, filing claims for reimbursement on the behalf of sellers. Checkout getida.com to learn more. Enjoy our series.
I am James Thomson, one of the hosts of the Buy Box Experts Podcast. I’m a partner with Buy Box Experts and the former business head of the selling on Amazon team at Amazon, as well as Amazon’s first FBA account manager and the co-author of a couple of books on Amazon including the recent book, Controlling Your Brand in the Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts, you receive the strategy optimization and marketing performance to succeed on Amazon. We also support investors with due diligence services. Go to buyboxexperts.com to learn more. Before I introduce our guest today, I want to send a big shout out to the team at GETIDA, a global leader in Amazon FBA auditing and reimbursements. GETIDA analyzes your Amazon data, reconciles your FBA inventory and files claims and reimbursements on your behalf, so you can focus on investing in more inventory and growing your business. To learn more, check out getida.com.
Today, our guest is Brandon Young, Head of the Inner Circle Mastermind Group for private label brands leveraging the Amazon channel. Brandon also runs Seller Systems, a full private label mastery training course for entrepreneurs getting into private label products. Brandon began selling on Amazon in 2015. As most sellers do, he started with arbitrage and reselling. Seeking a more scalable business model, Brandon pivoted to wholesale and private label, and in June 2016, he launched his first private label products. Less than five years later, he is exclusively running a private label with multiple brands and eight figures in annual revenue. Now he splits his time between launching new products and teaching others how to effectively choose source and launch private label products. Brandon, welcome, and thanks for joining us today on the Buy Box Experts Podcast.