Building and Selling Your FBA Private Label Business

June 22, 2021

Melissa Simonson

General Manager of Empowery eCommerce Cooperative

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Melissa Simonson is an e-commerce expert and the General Manager of Empowery eCommerce Cooperative, a nonprofit that helps e-commerce entrepreneurs join forces with like-minded brand owners. Melissa has spoken at a number of events, including the Empowery Women’s Conference, the White Label Expo, and more. She is passionate about helping e-commerce entrepreneurs improve their businesses and achieve success.

Here’s a glimpse of what you’ll learn:

  • Melissa Simonson discusses Empowery eCommerce Cooperative and what differentiates it from other Amazon seller masterminds
  • Why FBA private label businesses have become a hot commodity in recent years
  • The different types of Amazon sellers and the common questions they have about selling their businesses
  • Melissa’s advice to brand owners looking to grow their businesses and attract investors
  • How Empowery helps entrepreneurs improve their systems and processes
  • The importance of knowing your “why” before starting an e-commerce business
  • Melissa explains how Empowery is evolving to better support sellers

In this episode…

How can you scale your Amazon private label business from zero to $1 million in revenue? When is the right time to sell your profitable business? And, how can you determine the best exit strategy once you are ready to sell?

According to e-commerce expert Melissa Simonson, the recent interest in FBA private label businesses has provided an exciting opportunity for Amazon sellers — particularly those who didn’t expect to attract investors. However, it can be challenging for entrepreneurs to know the right steps to take when exiting their businesses. Luckily, Melissa’s here to share her tips for building your brand on Amazon and successfully preparing it for a sale.

Melissa Simonson, the General Manager of Empowery eCommerce Cooperative, joins James Thomson in this episode of the Buy Box Experts podcast to discuss the common questions and concerns of current Amazon entrepreneurs. Melissa shares her advice for attracting investors, preparing your business for a sale, and determining the best exit strategy for your brand. She also shares how Empowery helps Amazon sellers improve their businesses and achieve success. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management

Learn more about Buy Box Experts at

Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Intro  0:09  

Welcome to the Buy Box Experts podcast we bring to light the unique opportunities brands face in today’s e-commerce world.

James Thomson  0:18  

I am James Thomson, one of the hosts of the Buy Box Experts podcast. I’m a partner with Buy Box Experts and the former business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I’m the co author of a couple of books on Amazon, including the recent book, Controlling Your Brand in the Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts you receive the strategy optimization and marketing performance to succeed on Amazon. We also support investors with due diligence services go to to learn more. Before I introduce our guest today, I want to send a big shout out to the team at GETIDA. A global leader in Amazon FBA auditing and reimbursements, GETIDA analyzes your Amazon data, reconciles your FBA inventory, and files claims for reimbursements on your behalf, so you can put money back into your pockets while focusing on investing in more inventory and growing your business. To learn more, go to Today’s guest on our podcast is Melissa Simonson, the general manager of Empowery, the first Co Op focused on e-commerce. This cooperative is a partnership between business owners for each member success contributes to the power of the co op. Empowering supports two groups of brand owners, those doing sales less than a million dollars a year. And those looking to scale from a million dollars and up. Melissa, welcome. And thank you for joining us today on the Buy Box Experts podcast. I’m so happy to be here. Thank you so much for having me, James. Melissa, let me start by asking you, you run a cooperative of private label sellers that are leveraging the Amazon channel. Tell me more about your group and what differentiates your group from other amazon seller masterminds?

Melissa Simonson  2:08  

That’s such a good question. And actually, we had this question pop up fairly often. And what we did in response to that after a couple years of us being kind of an organization that doesn’t really fit any of the other boxes that people are used to, we decided we would reduce our pricing for the people instead of thinking of us as masterminds, we want you to think of us as the place where all ecommerce sellers come together so that we all share a louder voice, we all have more leverage. And we all have somewhere to go when we need help. So So everyone who’s already in a mastermind should still be part of it. That’s how we look at it.

James Thomson  2:47  

When I was at Amazon, and I was dealing with sellers day to day, there were an awful lot of sellers who were on islands all by themselves trying to figure out where do I go for content? Where do I go for expertise for people who have been down this path? It sounds like the collective knowledge of your organization helps people to make better decisions. So they don’t step in the same puddles that everybody else before them stepped in