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Jon Tilley

Jon Tilley is an avid motorcyclist, Yogi, surfer, and the co-founder and CEO of ZonGuru, an all-in-one SaaS platform for Amazon sellers. ZonGuru uses data visualization and automation to help sellers find the best suppliers, niches, and keywords for their Amazon listings.

Jon has been selling on Amazon since 2014 and is a regular guest on webinars and podcasts in the Amazon and eBay space. He holds a Post Graduate Honors Degree in Marketing from the University of the Witwatersrand.



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Here’s a glimpse of what you’ll learn: 

  • Jon Tilley explains the secret sauce of his SaaS platform, ZonGuru, and what makes it stand out from other software companies
  • Jon’s advice to brands just starting to track their customers’ behavior
  • The main objective of ZonGuru’s Love-Hate tool and how it works
  • How ZonGuru helps Amazon sellers find a niche within a niche in order to attract their “golden customer”
  • Jon shares an example of a client who built a seven figure a year business using ZonGuru
  • Jon talks about ZonGuru’s 2020 Million Dollar Product Challenge
  • How brands can pick a product that will have long term value on both Amazon and the broader market
  • Jon gives his advice to new Amazon sellers who don’t have a lot of money to spend on PPC advertising
  • How to get in touch with Jon Tilley and the ZonGuru team

In this episode…

With Amazon’s vast and extensive marketplace, it can be hard for new sellers to find the right category and niche to list their products. This, as well the competition coming from large and established Amazon sellers, is requiring smaller brands to be more strategic than ever when building their businesses.

Luckily, ZonGuru is here to help. This SaaS platform and Amazon tool gives smaller sellers the niches and data visualization they need to create million dollar businesses.

In this episode, Eric Stopper interviews Jon Tilley, the co-founder and CEO of ZonGuru, about the various ways his company helps Amazon sellers scale their businesses. Jon discusses how to track customer engagement, why you should find a niche within a niche, and how to choose products for long-term success. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management

Learn more about Buy Box Experts at

Episode Transcript

Intro 0:09
Welcome to the Buy Box Experts podcast where we bring to light the unique opportunities brands face in today’s e-commerce world.

Eric Stopper 0:18
Hey and welcome to the Buy Box Experts podcast. This is Eric Stopper. This episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. We have a team of consultants come reach out to us there’s lots and lots of issues having to do with Amazon whether it’s shipping or fulfillment or buy box issues or sales or advertising doesn’t matter. Come and talk to us. We’d love to help go to click on the free analysis button and you’ll be connected with me or a member of my team.

Today, I am pleased to be joined by Jon Tilley. He’s the co-founder and CEO of a SaaS technology company called ZonGuru. They’re an all-in one tool set for Amazon private label sellers that helps scale businesses through data visualization and automation. Jon’s been selling on Amazon since 2014, and is a regular guest on webinars and podcasts in the Amazon and eBay space. He is an avid motorcyclist, Yogi surfer and technologist, Jon, welcome to the show.

Jon Tilley 1:20
What’s up, Eric? Good to have good, too good to be honest. Absolutely.

Eric Stopper 1:26
So I have lots and lots of questions. Um, I have been on this hunt this crusade to figure out who’s got the data visualization, the automation, the keyword research, the category research tools nailed. And I feel like everybody has a lot of pieces of it. And I’m hoping to find the eighth wonder of the world in terms of Amazon. And so, where I want to start is just tell me, tell me what’s different. Right, tell me the secret sauce of ZonGuru and why people should check you out.

Jon Tilley 2:06
I love that the eighth wonder of the world. Yeah, that’s a good thing to strive for. You know, look, I think in a nutshell with ZonGuru I think, you know we’ve been in business since 2015, right. And our focus has been on how we can bring our business expertise as entrepreneurs to our customers. So I think very early on, we realized that it’s not just about being a software guru or a software developer and getting a bunch of data and presenting that to customers. It’s about how you can, you know, visualize that data, how you can translate that data into something that’s very valuable for customers. So we’ve always from the beginning said, our data needs to be accurate. Number one, it needs to be timely Number two. And number three, it needs to be relevant. And relevancy is probably one of the biggest things that we have had to focus on and becomes more and more important as the business of Amazon has grown and developed over the years. So I think with ZonGuru, your experience will be, number one, a great UI. I think everyone always gives us feedback. We have a great UI. Number two, the data that you’re seeing is visualized in a way that makes sense to business entrepreneurs. It gives you the right data at the right time in the right way, and is actionable for your business. So we’re really proud of that. And you know, we have over 14 tools now that we have across each part of the amazon customer journey, but the data you’re seeing is relevant and the way it’s interpreted makes sense to sellers, and it’s very actionable. So we’re proud of that.

Eric Stopper 3:59
Yeah. That makes a lot of sense. So, in, in our talks before the show, you know, I want to

Jon Tilley 4:07
I want to say one other thing, just just just to kind of be real and upfront, I think, you know, where’s loungers in comparison to some of the bigger software players in the space, we’re very comparable, if not better, in a lot of ways. But I think the secret thing to, to Amazon or what a lot of the big sellers say to us is, you know, don’t tell anyone else would be like the best kept secret because, you know, we have less than subscribers than some of them, the bigger tools out there, but the opportunities that people are seeing with our data, you know, most of the majority of sellers don’t have access to that. So it’s kind of the best kept secret for them. And they’re like, they’re always joking. They don’t tell anyone, which is opposite of what we wanted. Yeah,

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