The Amazon Marketplace can seem like the Wild West at times, as companies often look to sell their product there, only to find out a shocking revelation: the product is already there.
Such was the case for Brock Beauty. After realizing that their line was already available on Amazon, they were not sure if they should disrupt the sales. After all, a portion of that revenue was already going to them.
Fortunately for them, they sought out the advice of Buy Box Experts. In this episode, Joe sits down with Dr. Jeremy Weisz to outline the problems that Brock Beauty had in allowing 3rd party sellers to sell their products on Amazon, and Joe outlines some strategies which he implemented to help them maintain control of their brand presence.
Here’s a glimpse of what you’ll learn:
- [2:00] How did Brock Beauty find Joe and Buy Box Experts, and what were the issues they needed to overcome?
- [3:45] What Joe advised Brock Beauty to do on Amazon
- [7:59] The importance of brand protection and advertising
- [9:51] Final thoughts from Joe
Resources Mentioned on this episode
Sponsor for this episode
Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload.
Buy Box prides itself on being one of the few agencies with an SMB (small to medium sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.