Are your Amazon sales drooping? As the marketplace becomes more crowded, it takes greater ingenuity to stay ahead of the competition. You can make it your New Year’s resolution to drive up sales with these tips from experts in the industry.
Jake Rheude is VP of Marketing at Red Stag Fulfillment. He is adept in the areas of strategic business development, specifically search engine optimization (SEO), internet marketing, brand positioning, targeting, and supply chain integration.
While there’s a ton of effort that goes into winning the buy box and optimizing your product’s keywords for search (and let me be the first to say that these should still be priorities), I think the biggest key to boosting Amazon sales is to make sure your product is listed in the expert recommendation section.
In terms of bang for buck, products that are listed there get high placement on very competitive pages, without having to pay for ads or sponsored placement. More importantly, they come with the trusted recommendation of a neutral third party. Even the staunchest supporters of crowdsourced reviews would admit that it’s easy enough to game the Amazon review system—not to mention that Joe Everyman may think he knows his way around a toolshed, when in fact he’s too quick to give a mediocre cordless drill a 5-star rating when it deserves, at most, a 4.
Enter the expert recommendation: a place where customers can rest assured that a real-life expert— someone who is paid to know their stuff about whatever it is you’re about to buy—can step in and tell you what’s worth splashing the cash on, and what’s not.
If you want your product sales to go up on Amazon, do your homework and get in touch with professional product reviewers in your space—not just any old vlogger with 10K followers on YouTube, but someone who works for companies like TheVerge or NewEgg. Send them your product for free, with no strings attached. You shouldn’t have to bribe someone for doing their job, so if your product is good enough to be considered in their next roundup of must-haves, you might see it staring back at you the next time you check it out on Amazon!
Increasing sales on Amazon starts with a clear strategy. Once you have a strategy in place, you can add the tools and resources needed to execute it. There are only four ways to increase Amazon sales:
- Increase Conversion
- Increase Traffic
- Increase Order Value
- Increase Products
Once you know your goal, you can set about optimizing your listings, increasing organic and paid traffic, adding multi-packs and bundles and increasing your product line. Each brand will have different opportunities so you need to find what works for you based on profit margin, growth stage and business goals.
Shannon Roddy is an Amazon Expert, Speaker and the founder of Marketplace Seller Courses. He has consulted with over 85 clients to help them successfully launch, grow and protect their brands on the Amazon platform.
Ronald D’souza is a digital marketer responsible for planning, developing and maintaining web marketing strategies for Angel Jackets. He specializes in areas of content and social media marketing— with creativity as the main goal.
Leverage the power of external sources like social media and influencer marketing. I recommend setting up multiple ad sets on Facebook to test which one works best, then slowly scale your budget accordingly. Secondly, for influencer marketing, contact famous personalities in your niche and collaborate with them for product reviews and giveaways. This will help you reach more people and generate more traffic to your Amazon store.
One efficient way to improve your visibility and sales on Amazon is to invest in SEO. The easiest thing is to carefully research and select keywords for your product descriptions. You can use tools such as Ahrefs or SEMrush to check the strength of the keywords before you incorporate them into your description. As a result, you will attract new customers much faster.
Tony Arevalo has a degree in business finance and a minor in economics. He’s been a licensed property and casualty independent agent for years and has attended insurance conferences all over the country.