Many big brands believe the lie that Amazon will hurt their business. They are afraid that by selling on Amazon, they will lose site traffic to Amazon and that their profit margins will be negatively impacted. However, this is a LIE! Big companies need to adapt and join the Amazon marketplace to expand their business instead of avoiding the platform altogether.
But if you still aren’t convinced, here are some pretty impressive reasons to supplement your e-commerce strategy with killer Amazon listings.
Amazon has over 2 million sellers
With over 2 million sellers on Amazon worldwide, you’re missing out if you aren’t on the platform. You can be sure that your competitors (small and large) are selling on Amazon. To keep them from catching up to you, you need to join them on the biggest e-commerce platform.
Fight against counterfeiters
While you might be worried about other retailers counterfeiting your product on Amazon, you have to take the fight to them if you want to do anything about it. By joining Amazon, you can directly compete and demolish counterfeiters.
55% of consumers begin their online shopping on Amazon
Because the majority of consumers refer to Amazon to start their product research, it’s imperative that your brand is on the platform. While some shoppers still turn to Google, many do not. It’s not enough anymore to have a strong ranking on Google. You need to rank on Amazon too.
Brick-and-mortar stores are a hassle for consumers.
Brick-and-mortar is out, and online is in. Today’s consumers are generally more likely to make a purchase online than take the time and effort to go to a brick-and-mortar location. It’s so much easier to swipe on your phone than fight crowds and traffic. While you may already have an online store, having an Amazon storefront as well will help online shoppers find you.
300 million active users
Like we said, people are attracted to online shopping because of its convenience. In addition to having a large number of sellers and vendors on the platform, there are 300 million active users who browse and buy on Amazon. If you don’t have an account, you’re missing out big time!
Boost brand recognition
Many big companies are worried that selling on Amazon will give them a reputation as a low-budget retailer. While this might have been a valid concern when Amazon was in its early years, Amazon has established itself as an industry leader and is now a trusted retail marketplace.
Hopefully, you’re convinced now that Amazon is for you! It really is a place for big businesses and small businesses alike to sell and compete. For more specific information about how Amazon can help your large business, contact us!
If you’re one of the estimated 20%–40% of brands who fire their agency annually, you can’t focus on that vision if you have to keep searching for the right support. BBE proudly retained >95% of our clients last year while applying focused dedication to our brand partners. If you’re ready to start over for the last time, contact us and find out why leading brands have partnered with us for so long.
