Amazon has been killing it when it comes to video largely because today’s shoppers resonate with video content. To help sellers reap the same benefits, Amazon has launched the Amazon Live Creator app. Let’s take a look at this app and how it can help you boost revenue.
What Does the App Do?
The Amazon Live Creator app allows brands to live stream videos directly to Amazon and the Amazon mobile app. You can create video content to share your brand story, highlight your products, and engage with your potential buyers in real time.
Registered brand sellers can stream videos for free on product detail pages, brand stores, and on Amazon.com/live. This video platform also allows for live streaming ads. Post an existing video to reach more potential shoppers.
How Will It Help Sales?
Live video chatting has been a huge hit on social platforms because it allows brands to showcase their personality and values. During Amazon’s live stream videos, shoppers can chat directly with you and other viewers. This interaction can help you address questions and comments right away, building brand loyalty and trust.
In addition, a selection of your products will appear next to the streaming video. And you get to choose these products! You can talk about products in your live stream and viewers can easily navigate to them and add them to their cart. This opportunity is great for converting more customers.
Because this is a feature only available to brand registered sellers, it’s a way to stand apart from the competition and speak directly to your audience while you have their attention. We recommend producing videos using the app before it gets rolled out to all sellers.
How to Get Started?
Getting started with the Amazon Live Creator app is easy! Currently, the Amazon Live Creator app is only available for sellers enrolled in Amazon’s Brand Registry.
You can use your phone to stream video or you can set up a live streaming encoder to create your videos with a professional camera. The app has built-in analytics so you can get data and glean insights.
About the Author: Alyssa Ball has been working in digital marketing for several years. She graduated from Brigham Young University with her degree in English linguistics and is currently pursuing an MBA. Alyssa’s position as a content writer and keyword strategist at Nozani has allowed her to master both Google and Amazon SEO.