Did you know that 55% of all page views get less than 15 seconds of attention?
While content and keywords are great for getting your listing to rank on Amazon, most customers actually avoid reading your product description.
Why? Because reading takes time, and consumers want to get information quickly and easily.
This is why infographics are a must-have in your product listing. They lay out the most important facts about your product in a visual format that can be digested quickly.
If you have been struggling with your conversion rates, refer back to your product photography. Infographics are one of the most important listing attributes that can directly affect conversion.
Here are some of our tips for creating an infographic that leads to conversions:
Include 3 – 4 bullet points highlighting your product’s key features. Include no more than 5 bullet points so that your photo isn’t cluttered with text.
Include a “dimension” infographic. Customers love to see sizing and how it will look in person.
“Break” the product open to highlight its different parts, how to use it, or what it’s made of. You can either take the product apart and photograph it, take a close-up, or include zoomed-in circles of each part of your product with a short description
Make sure your photos are mobile-friendly. Visit your listing on your smartphone to ensure that your photos are easy to view and read on a mobile screen.
Choose colors wisely. When designing your infographics, choose colors that complement your photo. Make sure your fonts are legible (we recommend using Sans Serif).
Remember that the product is the center of attention, not the graphics. Don’t overcrowd your product’s photo with graphics. We recommend using a minimum of 2 infographics in your product listing alongside studio and lifestyle images.
Infographics are a visually pleasing way to define the highlights of your product and another opportunity to show how it stands out from competitor listings. We recommend using Adobe Suite, or for a cheaper option, Canva, to design your graphics.
Get more information about product photography and infographics in our blog post: Conversion Through Amazon Photography.
If you’re one of the estimated 20%–40% of brands who fire their agency annually, you can’t focus on that vision if you have to keep searching for the right support. BBE proudly retained >95% of our clients last year while applying focused dedication to our brand partners. If you’re ready to start over for the last time, contact us and find out why leading brands have partnered with us for so long.
