Has your Amazon business hit a sales plateau? Coupons and promo codes might be just what you need to break through and grow your business.
Within Seller Central, merchants have the ability to create different promotions. Two effective yet often untapped options are Amazon coupons and promo codes. Both help customers save money and, when used effectively, can improve your sales rank on the website.
You might be familiar with how these promotions work. However, they offer some key opportunities that you may be unaware of. In this blog, we’ll take a deep dive into Amazon coupons and promo codes.
What are Amazon Coupons?
Amazon coupons are a newer discount tool for sellers. They allow you to offer a discount (either a dollar amount off or percentage off) to shoppers. Once up and running, your potential customers will see a button for the discount right below the item’s price. Customers can redeem the coupon with a simple click.
Amazon coupons work differently than promotional codes, which only appear on your product detail pages. The coupons are ‘discoverable’ on the platform, meaning they have the potential to bring extra traffic to your listing.
Amazon also helps promote sellers’ coupons by showing them within:
- Amazon search results
- Price box of the product detail page
- The customer’s shopping cart
- Amazon’s coupons page (coupons.amazon.com)
Another inviting thing about coupons is that they work off a defined budget, meaning you don’t need to worry about selling all your products at a discount. So if you set a $100 budget for Amazon coupons, they will stop displaying your coupons when $100 worth of discounts have been redeemed by the customers.
How to Create Amazon Coupons
To create your first coupon, log into your Seller Central account and click Advertising > Coupons. You’ll now see a page that offers an overview of coupons, including how to set them up. Click Create Your First Coupon to start the coupon creation process.
There are four steps to creating an Amazon coupon:
- Add products: You’ll start by searching and adding the ASINs or SKUs of the products you want coupons to be applied to.
- Choose a discount: Pick between a percentage off and a dollar off discount, then enter the specifics for the promotion. Once done, specify whether or not to put a redemption limit on your coupon.
- Set a budget: Define a budget for your coupon. This requires you to consider the $0.60 fee charged on every redeemed coupon. So if you offer a coupon that gives a 30% discount on a $100 item, the total cost to your budget per redemption will be $30.60. Always budget for the fee to avoid problems later.
- Schedule and target: Create a title for your coupon, then select an audience you want to target. You’ll then be asked to set a start and end date for your coupon (coupons can be active from 1 to 90 days). Once set, click Continue to the next step and submit your coupon after reviewing all the details.
After submitting a coupon, you can monitor its performance through the Running tab in your Seller Central account. We recommend doing this if you’re just starting out with coupons. If your budget is exhausted within a day, then you probably set your coupon too high. Fortunately, Amazon allows you to tweak promotions so you can align them with your goals and finances.
Opportunities With Amazon Coupons
Amazon coupons offer opportunities beyond creating discounts for your customers. For one, they allow you to target very specific audience groups, including previous customers, those who have shown interest in your products, and high-intent shoppers like Amazon Student, Mom, and Prime members. This means you can use coupons to improve sales and build customer loyalty.
Coupons are also a less expensive alternative to certain promotions such as Prime Day Lightning Deals. Any seller can create them to improve product visibility. For instance, on Prime Day, buyers might be so keen on finding cheap deals that they skim past items without the Lighting Deal label. Amazon coupons tag each product with an orange-colored discount label, capturing attention on every page. Plus, with the ability to clip coupons in a click, you can improve the customer experience for Amazon shoppers. What are Amazon Promo Codes?
In addition to Amazon coupons, promo codes are another way to set a discount on your product and maximize profits in the Amazon marketplace. Amazon offers several different types of codes that you can configure to be automatically applied on your listing. Alternatively, you can give customers the ability to redeem the codes on the Select Payment page in their shopping cart.
Types of Amazon Promo Codes
In the menu for promo codes, you’ll be able to choose from:
1. Percentage Off promo code
One of the most popular Amazon promo codes, Percentage Off, allows you to create a discount between 1% and 99% for all or any of your products within your catalog. You can execute the codes in a tiered format, such as buy one get 20% off, buy two get 40% off, buy three get 60%, and so forth. This can help drive sales for products that are repeat purchases, like food items and toiletry supplies.
2. One-Time Use promo code
This is another type of Percentage Off discount on Amazon. As the name implies, a one-time promo code can only be used for a single purchase. However, it doesn’t limit how many products a customer can buy from you. For instance, if a customer adds three of your items to their cart and buys all of them together, Amazon will apply the one-time code on each of those products. One-time codes are becoming less popular with Amazon sellers, but they do work well when you’re offering a large discount (think 50%+) on a product that you don’t want shared all over the web.
3. Group Claim promo code
Group claim promo codes work similarly to their one-time cousins, with the only difference being that a customer can use them on multiple purchases. They save you the hassle of creating a unique code for multiple individuals. For instance, if you’re planning to offer a discount to your email list, you could simply copy and paste a group claim code into the email and send it. Another unique aspect of group claim codes is you can personalize them to your liking, making it easy to create something that will resonate with your audience, like “NEWYEARSAVE20.”
4. Buy One/Get One promo code
Buy One/Get One codes help you stand apart by allowing customers to buy one item and get an additional item free. They’re especially effective for high-end products, where you can offer a complimentary item to attract more customers. For instance, if you’re selling a high-end sneaker, you can offer a free cleaning kit to increase the product’s appeal. It’s the perfect way to give customers additional value without discounting the main product.
5. Social Media promo code
As you might have guessed, social media codes were created specifically to be shared on platforms like Instagram and Facebook. They work differently than percentage off codes, allowing you to limit the number of products that a customer can purchase. Social media codes also let you create a landing page to drive your followers to, and you can even send them to Amazon-approved influencers to help your products gain an even wider reach.
6. No Code
The No Code promo allows you to set up discounts that customers can redeem without any type of promo code. Although this seems impractical, it can actually be useful in certain scenarios. For instance, if you run a Cyber Monday Sale where anyone who buys 3 of your products gets 30% off on their order, using the No Code option will help you eliminate the hassle of finding the products and remembering to use a coupon code at checkout.
How to Create Amazon Promo Codes
In order to create a promo code, you’ll need to take the following steps:
1. In Seller Central, click Advertising > Promotions > Create a promotion.
2. Select the promo code you want to use and follow the on-screen instructions.
3. Set your conditions:
- Enter 1 for At least this quantity of items
- Choose the items you want to promote
- Enter your discount rate
- Use Purchased Items for Applies to
4. Schedule your promotion:
- Select a start date of at least three days in advance (promotional times are set to US Pacific by default)
- Choose an end date for when you want the campaign to end
- Enter a name for the campaign in the Internal Description (Include the product name & discount percentage for easy tracking)
- Leave the tracking ID as-is
5. Under Additional Options:
- Select your claim code type, then click Review
- Click Submit once you’re satisfied with the details
Once the promotion is created, go to the Manage claim codes tab and do the following:
- Enter a Group Name (you can use the same name as you used for the Internal Description)
- Enter the quantity of codes you wish to create.
- Select Create to kickstart the process.
- Wait for the status to change from In Progress to Ready, then click Download.
- Upload the downloaded file into your coupon delivery tool
Opportunities with Promo Codes
Like Amazon coupons, Amazon promo codes are brimming with opportunities. For instance, you can use them to build or expand your email list. Rather than giving shoppers a discount code linking straight to Amazon, you can send them to a landing page, where you present the discount after they subscribe with their email address. Once you have a decent list, you can use it to up-sell and cross-sell additional items or drive traffic to other Amazon promotions.
Certain promo codes, like Group Claim codes, can also help you clear a lot of unwanted stock. For example, if you’re running out of storage space, or about to close your listing, you can offer a multi-use Group Promo code to sell your inventory quickly. Group codes also work well when you want as many shoppers to redeem the code as possible, like during a sale event or season such as Prime Day, Cyber Monday, or Thanksgiving.
To increase your conversion rate on Amazon, make sure you combine both Amazon coupons and promo codes. And if you need more tips on getting the Amazon Buy Box, our Amazon seller consultants have created $2 billion of Amazon revenue and are ready to help you accelerate sales growth, optimize operations, and maximize profitability.