While Amazon hasn’t released an official date for Amazon Prime Day this year, it’s bound to be in July. It’s rumored that Prime Day could start on July 16th and extend through the 17th. That means we might get 30+ hours of deals or even a full 2-day event.
We want to make sure you are prepared to generate sales this Prime Day. Here are some tips to get the most out of those 2 days.
What is Amazon Prime Day?
Amazon Prime Day is like a summertime Black Friday. Amazon offers thousands of deals. Some deals may extend through Prime Day and other “Lightning Deals” may only last a few hours. Every category is fair game. You can expect to see sales on electronics and baby clothes alike.
But the sales aren’t for everyone. Only Amazon Prime members can take advantage of the awesome deals on Prime Day.
How can I prepare as a seller?
Prime Day requires that sellers are prepared! Over 40 million items were sold last year, and Amazon sees 69% increase in traffic on average. Sellers see conversions increase by an average of 50%, which means there is a huge potential for profit.
But not all sellers will benefit.
Only sellers who have optimized listings and strong account health will succeed. Here are some tips to help you improve your listings to get them primed for Prime Day.
1. Check Account Health
Before you get too excited about Prime Day, you should conduct a complete account audit. Look at your account health and your listings to make sure that you are adhering to Amazon’s policies. If there’s anything that needs to be changed or adjusted to boost your account health, DO IT! Check your indexing keywords and make sure your images and infographics are optimized as well.
2. Have Sufficient Inventory
Get ready to sell by making sure that you have sufficient inventory. Remove unfulfillable inventory so users aren’t disappointed. You should also remove stranded and suppressed inventory.
3. Complete Product Listings
If your listings aren’t optimized, you better get them up to par. Titles should be packed with relevant keywords, so users can actually find your product. Make sure your bullet points contain relevant information and keywords. Explain how your product works, its unique bullet points, and any necessary information that customers should know before making a purchase. The product description should contain any additional information that didn’t fit in the bullet points. This content can also be keyword rich.
In addition to making sure your listings look great on the front end of Amazon, you should upload backend search terms and ensure that you have filled out all fields for your product listing. Check out this guide to learn more about how to optimize your Amazon listings.
4. Set Promotions
To attract as many customers as possible, create promotions that will get their attention. Create BOGO sales, make coupon codes, and offer a certain percentage off. You can even create tiered promotions, like “Spend $50 and get $10 off!”
5. Create PPC Campaigns
It’s not enough to just have solid product listings. With so much competition on Amazon, you have to run PPC campaigns as well. Especially during Prime Day. Increase your daily budget to spend more during Prime Day. Trust us—it will be worth it. Raise your individual keyword bids for keywords that are performing well, and lower bids on poorly-performing keywords. By following these steps, you will be ready for Prime Day! If you have any questions or would like a more personalized approach to optimizing your listings, contact us.