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There are many online marketplaces for shoppers to choose from, including eBay, and, of course, Amazon. There are also platforms like Volusion, Shopify, and Woocommerce if you want to sell independently. Each of them has its own advantages and disadvantages, but as current trends show, selling on Amazon is becoming the number one choice for retailers.

Why Sell on Amazon

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Amazon’s success is largely a result of its expertise in e-commerce optimization. Amazon is also favored because of its many resources that allow retailers to get help selling on Amazon. Here’s a detailed look at some of the reasons why online sellers prefer Amazon to eBay and other options.

  • Convenience – You can complete an Amazon purchase with just a few clicks. Other marketplaces have a slower and more complex checkout process. Amazon also has an app, which allows seemingly-instant purchasing power.
  • Amazon “gets” customers – Many consumers prefer a more personalized shopping experience, and Amazon knows how to deliver.
  • Reviews – Customers tend to buy products that receive positive reviews and ratings from actual buyers. Amazon is good at amassing customer feedback, and this helps customers feel more confident in their purchases.

Another advantage Amazon has over its online rivals includes its ability to up-sell and cross-sell. Amazon encourages buyers who check on a particular product to consider similar items in a higher price range, often driving more profit for sellers.