One of the most difficult problems Amazon sellers have, especially brands, is channel control. If a brand sells a product, who is allowed to sell that product on Amazon? The answer is not so easily controlled. For those who are selling on Amazon, what can be done to curb the unauthorized selling of their products?
Many brands try to control this issue by buying ads and driving traffic to their website to avoid paying fees on Amazon. The idea is that by putting a product in front of them through an ad and sending the click to their website, but does it work? The answers to these questions might surprise you.
In this episode, host Eric Stopper is joined by Dr. Jeremy Weisz. Listen in as Eric talks about channel control, and the best ways of limiting other sellers from selling your products.
Here’s a glimpse of what you’ll learn:
- [1:20] The benefits of Buy Box Experts
- [2:23] What is “channel control”
- [4:44] What to do when other sellers are listing your products on Amazon
- [8:03] Why Reaching out to the seller is the first step
- [9:48] Amazon sales vs. Website sales: where to focus
- [11:22] Brands typically don’t like Amazon
Resources Mentioned on this episode
Sponsor for this episode
Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.