Social media is everywhere. Facebook, Instagram, Twitter, Pinterest, and other social media platforms are changing the way business is done. At Nozani, we have mastered the art of using social media platforms to help our clients boost brand visibility and increase sales on Amazon. If you aren’t taking advantage of social media to boost Amazon traffic, here are our 4 easy steps to help your company utilize social media platforms.
1. Get on Social Media Sites
If you don’t have any social media profiles set up, that’s the first step. Create business pages on relevant social platforms that share your brand’s values and products in an organized way. Choose a username that accurately and professionally represents your company and provide potential followers with important information.
From our experience, Facebook and Instagram are the social media sites that affect your Amazon traffic the most. Start with those platforms, and you’ll be set to branch out in the future.
2. Conduct Demographic Research
After you create profiles on social media sites, your next task is getting followers. If no one comes to your profiles, you won’t see any change in your Amazon sales. To ensure that your profiles are effective, learn about your consumers.
Should your page and posts cater to millennials? Moms? The older generation? What are your customers’ main concerns and needs?
Build your brand and social media profiles according to what your consumers want to know and cater to questions they may have.
3. Create Facebook & Instagram Ads
Once your social media pages are optimized to appeal to your target demographic, it’s time for the next step: social ads.
While some companies may be worried about the cost of paid advertising, our social media specialists have helped clients with budgets from $100 to $1,000,000 ramp up their social media ad game. No matter the size of your budget, you can create successful campaigns.
Facebook and Instagram ads can help you get additional Amazon traffic because you can send potential customers directly to your listings. Social ads can be created to fit any digital marketing budget and reach almost any demographic.
While organic social posts reach a small group of people who may or may not be part of your intended demographic, paying for social media ads allows you to show your product to a specific audience that is ready to buy.
In addition, Amazon loves external traffic and will reward your Amazon account by increasing your overall account health when successful Facebook and Instagram ads bring more traffic to Amazon. Overall, social ads are a smart investment to increase followers on your social media profiles and to boost Amazon sales in the long run.
4. Build Your Following
The last step is to continue to engage with your followers. Give them what they want and get them involved in your business.
Here are some ways to keep your followers engaged:
- Create exciting promotions and prizes for your followers and their friends
- Inform your followers about new products that they might be interested in
- Invite your followers to share experiences with your products
- Utilize hashtags (especially on Instagram) #buildyourfollowing
- Share links to your Amazon page and convert your social media traffic into Amazon sales
If you have any questions about how to use social media to your advantage, feel free to contact our Social Media Team. Let us help you redefine e-commerce one like at a time.