Having a great product will get you far in the e-commerce world, but it is only one aspect of success on Amazon. Potential customers will never know how great your product is if you don’t optimize the customer experience on Amazon, both on your listing and behind the scenes on the platform itself.
Fortunately for TRX Training, they called upon Joe Hansen and Buy Box Experts. TRX Training is a suspension training equipment company that offers equipment that was developed by former U.S. Navy SEAL Randy Hetrick.
In this episode…
What are the best ideas and strategies for successful product launches and brand protection for selling on Amazon? There is a lot more than meets the eye to be among the best in the marketplace. Joe knows the ins and outs of the platform and helped TRX improve their presence there. On this episode, host Joe Hansen is joined by Dr. Jeremy Weisz to talk about Joe’s experience working with TRX training, how to protect your brand from knock-off competitors, and what goes into a successful product launch.
Here’s a glimpse of what you’ll learn:
- [1:52] TRX and how Joe started to work with the company
- [4:02] The “Fly Wheel” concept that Jeff Bezos created
- [7:35] Negative effects the Fly Wheel can have on Brands
- [11:41] The products which TRX sells
- [13:20] The issues on Amazon that TRX needed to address
- [20:49] Launch strategies that Buy Box Experts uses for product launches
Resources Mentioned on this episode
Sponsor for this episode
Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload.
Buy Box prides itself on being one of the few agencies with an SMB (small to medium sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.