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Dale Majors

Dale Majors is the Founder and CEO of Venture Anyway, a unique coaching program that he developed while working and consulting with business owners all over the United States. He is an accomplished entrepreneur, e-commerce guru, adventurer, and personal development influencer who has built an e-commerce company, Bikewagon, and grew it to $10 million in revenue before selling it in 2016.

Dale Majors has created and moderates a mastermind group course for entrepreneurs which helps them overcome the obstacles that block their success. He helps them own their businesses instead of the other way around.


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Here’s a glimpse of what you’ll learn: 

  • Dale Majors discusses the idea behind Venture Anyway
  • Dale talks about founding, growing, selling Bikewagon to Level Nine Sports
  • The types of business owners who approach Dale for coaching and the process that he takes them through
  • Why business owners should create free creative time everyday
  • Dale explains his philosophy of ‘process over results’ and how this applies to everything from business to teamwork
  • Should processes and routines be changed once the set goals and results are achieved?
  • How Dale helps entrepreneurs check for blind spots and develop good processes for daily tasks
  • Dale’s HATS strategy (Hope, Achievable outcomes, Tactics and Specifics) and how to use it for specific business goals
  • Dale talks about his Mastermind Group Course

In this episode…

Entrepreneurship is a difficult journey, and founders are often met with different kinds of challenges every day. But with the right skills and mindset, and from learning from peers in the industry, it’s not impossible to see your venture become a success story. Dale Majors, CEO of Venture Way, knows this firsthand from his own experience as a business owner who grew and sold his company that was generating over $10 million in revenue.

Dale has since moved on to provide consulting services to other businesses in order to help them make their own ventures successful. He has created a mastermind group that provides an avenue for business owners to meet and learn from fellow entrepreneurs. He believes in having systems and processes in place to successfully run a profitable business.

In this week’s episode of Buy Box Experts, Dale Majors joins Eric Stopper to talk about the importance of focusing more on processes in business to achieve great results. He also talks about the successes of his businesses, why entrepreneurs need to create free time for themselves everyday, his mastermind group course, and his coaching strategy. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management

Learn more about Buy Box Experts at

Episode Transcript

Intro 0:09
Welcome to the Buy Box Experts podcast we bring to light the unique opportunities brands face in today’s e commerce world.

Eric Stopper 0:18
Hey welcome to the Buy Box Experts podcast. This is Eric Stopper. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. We’ve got a team of consultants and I am one of them. Come and talk to us you’re probably doing something wrong or you may be doing everything right. Sometimes it’s good just to have a little bit of validation. Come to our website click on the free analysis button you’ll be connected with me or a member of my team and we will help you identify low hanging fruit and maybe some high hanging fruit that you want to start shooting for.

Today, I am very pleased to be joined by Dale Majors, Founder and CEO of Venture Anyway, a unique coaching program that he has developed while working in consulting with business owners all over the United States. He built an e-commerce company that he sold in 2016. He got it to $10 million in revenue. Dale is hardcore. You can read about his seven day only water fasting process that he went through . It’s amazing the things that he’s been able to accomplish in the charge life that he lives. He’s here to help you slay the dragons that are impacting your business. Dale, welcome to the show.

Dale Majors 1:33
Thank you for having me.

Eric Stopper 1:36
Okay, so give us the rundown of Venture Anyway, right? And let’s, let’s keep in mind the context of who we’re talking to, because the majority of the folks that listen to this podcast, are selling on Amazon, right? These are business owners, these are VPS of marketing. These are account managers and they come to work and they want to do well at work but they also Want to do well in life? And I understand that you kind of operate at the intersection of those of those two things. So give us the rundown of what venture anyway is up to.

Dale Majors 2:09
Perfect. Yeah. And I think this audience more than most is the type of person that I’m trying to become an embody. And that I’m focusing on with venture anyway, the idea of the brand is that a lot of us have great ideas and we want to do things. But we get held up for one reason or one reason or another. And I wanted to create a message and a brand around Well, you have all these excuses not to but let’s just know, we’ve got one shot, you just need to take that chance, and you need to go forward. So a lot of my focus while I was building a bike wagon, the company that I built, was creating a company that was more than just a job that was more than something that just gave me money, but it gave me freedom. So I really try to help entrepreneurs see that Yes, they’re capable of making a lot of money. Yes, they’re capable of building a business. And it doesn’t have to be at the expense of a lot of the other things they care about.

Eric Stopper 3:09
Okay, that makes a lot of sense. Now, I want to touch a little bit on my bikewagon, right? This was, this was a few years ago, we’re talking about four years ago, you said you sold this company to level nine. And you came with the deal, right? So you’ve transitioned kind of with the company that you’re selling them, which is pretty typical, right? So, on this podcast in the past, we’ve talked about selling your company and what that looks like, you listeners, you should probably be prepared to come with that deal for a little while. So don’t just think that as soon as you build it, you’re out like you want to kind of send your baby off in the right way. So you started in 2000. When did the company start?

Dale Majors 3:47
Ah, you know, I’ve been selling on ebay since 99. But the company kind of officially started in 2004.

Eric Stopper 3:53
Okay, and give us the story, right. So you found these. They’re like a little wagon like a little seat behind the bike, right? No.

Dale Majors 4:04
So tell us all about do you want the quick minute please? Yeah, please. Okay, so I very much so no business plan, no idea of getting into business. But I ran into a store that sold salvage freight and saw that other people are selling online. And I think like a lot of us were like, well, I could probably do that. So maybe that’s why we get into things sometimes. And that’s that was my story. So I started selling salvage freight items that were shipped in, shipped and lost in the mail. And I was mostly buying sporting goods because that’s what I was familiar with. And that I did that casually for a few years and made a couple thousand dollars a month profit, you know, when I was 2021 Well, 2122 and then I got my dad involved. And then we started selling bike parts exclusively. And you know, 2004 or five we went from 250 k in revenue to 480. Nine, just under 1,000,001.5 2.8.

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