May 2025 Newsletter: Amazon Product Images that Inspire

Whether your potential customer is a visual learner, shops exclusively on mobile, or relies on accessibility tools to navigate Amazon, it's essential to create listing infographics and brand content that prioritize an optimal shopping experience. Buy Box Experts utilizes a team of creative experts that is trained to implement the highest standards of visual content creation based on Amazon’s compliance standards and the foundational rules of design.

Show, Don't Tell: Product Image Specifications

Optimize for Mobile-First

When designing infographics, always assume your customer is viewing them on a mobile device, considering that studies showed in 2023, mobile devices facilitated over 43 percent of e-commerce retail sales in the United States. Readability in this space can be affected by many factors, and a clean, scannable layout helps mobile shoppers make quick decisions without zooming in or straining to read. Support this by:

• Increasing the font size of your content.
• Reducing the amount of text so that the most prominent features aren’t lost.
• Avoiding overediting or crowding the image in ways that distract from the product.

Find Copy and Image Harmony

Customers may scan through the infographics before even fully reading the bullets, so priority information must be listed there to promote a customer’s familiarity with the product. Infographic collections with graphics that display a few product photo angles are losing real estate that can be strategically used to increase product consideration and reduce bounce rates. Support this by:

• Communicating top product features or benefits using well-placed embedded text.
• Avoiding the need to embed too much text over lifestyle images.
• Highlighting product dimensions, size charts, care instructions, and other technical specifications of the product in a way that is easy to consume.

Intuitive Amazon Product Images Choices

Design for Accessibility

Creating images that are easy for all users to read and understand includes keeping up with design elements that support the use of accessibility tools. Some text-to-speech tools don’t automatically pick up the context of embedded text images, so making design decisions support digital legibility is even more important when trying to support this potential segment of your market audience. Support this by:

• Choosing sans-serif fonts for an easier reading experience.
• Adding alt-text to the back end of A+ or brand story content that accurately informs the reader about the embedded text or visual information and notifies them if an image is a link to another page or listing.
• Using high-contrast color pairings (ideally a 4.5:1 ratio or higher) to ensure the text stands out clearly against its background. Avoid low-contrast embedded text that may become unreadable.  

Create a Visual Hierarchy

Optimizing Amazon infographics requires more than just attractive visuals—it demands thoughtful design rooted in foundational principles. By applying layout techniques that provide an intentional use of space and color, you can create infographics that are both visually appealing and highly effective at guiding customers toward confident purchase decisions. Support this by:

• Strategically balance visual elements with negative space and avoid overwhelming the user with too many competing focal points in one image.
• Emphasizing or accenting essential information using colors that match your brand style guide to establish more brand familiarity with the customer.
• Applying the rule of thirds, establishing a clear sizing scale, and organizing content using a logical hierarchy. This helps customers absorb information quickly and efficiently.  

Cater to Your Brand and Marketplace

Incorporate Brand Storytelling

Great infographics don’t just sell products—they build trust. Reinforcing your brand’s identity by weaving in storytelling elements and maintaining visual consistency creates a cohesive experience that deepens customer connection and encourages repeat purchases. Support this by:

• Connecting customers with your values through authentic brand tones in the embedded text and clear demonstrations on how your products are made to be compatible with their daily needs.  
• Keeping visual designs similar to any pre-existing website or social media design elements in order to build trust that the customer is getting their product from a consistent, quality source.
• Including visuals that highlight your brand’s mission, history, or industry expertise.  

Plan for Amazon’s Review Process

Creating visually optimized Amazon graphics means staying fully aligned with the marketplace’s strict content and image guidelines. From avoiding unverifiable claims to ensuring clear, honest visuals, compliance is essential not only for approval but also for maintaining customer trust and maximizing visibility in search results. Support this by:

• Only including information about product materials, features, sustainability traits, or certifications that you can verify with proof, and avoid boastful or bragging language that can be flagged as a false claim.  
• Making sure your images adhere to all infographic, A+ content, and storefront formats, and allow ample lead time for Amazon’s review process between ideal product launch dates.
• Avoiding risky editing techniques that may compromise legibility or hide the true nature of a product.  

Creating Amazon product images that inspire conversion requires more than aesthetics—it demands strategy, consistency, and a deep understanding of both design principles and Amazon’s platform requirements. By prioritizing mobile-first layouts, accessibility, clear product information, and brand storytelling, sellers can create a shopping experience that not only informs but builds long-term trust. With thoughtful planning and creative precision from your team or a reliable creative partner, your infographics can become a powerful tool for driving engagement, customer satisfaction, and marketplace success.

The Shift to Mobile Shopping

People buy things on their phones. Today, that statement feels remarkably obvious. Mobile commerce sales hit $2.2 trillion in 2023. That number was $25 billion just 10 years ago.  

In the last few years, we have gone from mobile ecommerce being a ‘nice-to-have’ luxury to the core way your customers are interacting with your brand.

• 80% of shoppers have used a mobile phone inside of a physical store, either to look up product reviews, compare prices, or find alternative store locations.
• Statistics show that 40% of users will go to a competitor after a bad mobile experience.

Benefits of Mobile Optimization on Major Marketplace Channels

• Mobile-First Algorithms: Amazon’s algorithm works as a search engine. This means they prioritize mobile-friendly content due to the higher number of mobile users. Your mobile-friendly listing will show before your competition that has not been optimized.
• Voice Search: Mobile optimization ensures that your product listings are compatible with voice search queries, expanding your reach to users who utilize this technology. Since 58.6% of US consumers have used voice search, this is a large majority audience you don’t want to miss out on.  
• Omni-channel Marketing: Creating mobile-optimized ads, listings, etc. makes your products more easily shareable on social media platforms and other apps, creating an effective multichannel marketing strategy that allows you to constantly be in front of buyers while allowing them to practice an evolved form of ‘word-of-mouth'.
• Search Results Page: On mobile or within the Amazon app result pages only one product, and the buyer must scroll to see more. The benefit of this lies in how well your product has been optimized. If you’ve done a great job, then buyers are more likely to see your product over your competitors. But do optimization wrong and it becomes a challenge.

Optimizing for the Mobile Buyer

Eric Bullington, Spreetail Senior Manager of Listing Optimization, encourages brands to look at their marketplace presence from an interactive point of view.

“When thinking about optimizing product listings or descriptions within your store, you should have a mobile-first mindset and ensure your listings are optimized when looking at them on mobile devices instead of just looking at your listing on desktop. Mobile also allows for more personalized experiences as apps can push notifications directly to the user to keep the customer engaged on promotions or brand awareness.” - Eric Bullington

• Titles: Mobile-version product titles only feature 75-80 characters. This means you need to showcase the most important aspects of your product first. These can include compelling features, selling propositions, and keywords.
• Descriptions: Product descriptions are usually shown first when viewing a product on mobile, making them much more important and impactful. This section needs to focus on the benefits of your product and include a call to action to get the customer interested in learning more.
• Images: Ensure that all images highlight key features and workings of the product, especially since the buyer’s screen size and interactions can be limited due to screen and the service speed where they are browsing from.

Mobile-first ecommerce is here and is showing no signs of slowing down. Brands who proactively optimize their strategies for mobile ecommerce will stand out, connect better with their audience, and ultimately drive success in a rapidly evolving digital marketplace.

Celebrating Our Experts

Congratulations to our Creative Strategist, Ana Cabanban, and our Senior Advertising Manager, Muhammad Zain Ul Albedin for winning the BBE Make Your Mark Award for Marketing and Advertising.

Ana takes ownership of major initiatives, transforms problems into momentum, and delivers with speed, precision, and heart. She has rebuilt strained partnerships with collaboration, trust, and equality, earning the title "Rockstar" from partners.

Zain's relentless pursuit of PPC excellence is evident in his ability to innovate, execute, and drive real, measurable growth. He has led 5/6 brands to revenue growth through BBE and is known for his strategic mindset, ability to pivot, and collaborative, productive meetings with his team.

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