BEAUTY BRAND CLIENT

COMPANY PROFILE

One of our clients had experienced significant top-line sales growth, but wasn’t seeing the same growth in bottom-line margins, and didn’t understand the source of its bottom-line margins.

INITIAL SITUATION
  • Price Erosion:
Client products were priced 12% below MAP ($24.99) on Amazon
  • Counterfeit listings:
20+ sellers were listing Client products under their own brand name to avoid competing against other sellers.
  • Unauthorized:
Sellers on Client Listings (87 unautherized).
  • Poor Listing Quality & Missing Product Information:
No Amazon Brand Page; 8 listings needed category correction; 4 listings missing UPC; 6 Listings missing at least one bullet point; 80% of existing description and bullet points were poor quality; limited SEO optimization within titles. additional duplicate listings needed to be merged
  • Product Marketing & sales:
Product were not advertised on the site, decreasing organic presence
PROJECT CLEANUP TOOK 45 DAYS
Amazon sales case study
RESULTS
enhanced Amazon optimization

ENHANCED
AMAZON OPTIMIZATION

improved brand identity

IMPROVED
BRAND IDENTITY

sell more on Amazon

SIGNIFICANT
SALES INCREASE

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Our Publications

IRCE

IRCE

IRCE, 2015
Entrepreneur

The DNA of the Successful Amazon Seller

Entrepreneur, May 19, 2016
internet retailer

Amazon Punches Back on Fake Product Reviews

Internet Retailer, April 9, 2015, quoted on Amazon’s suit of fake product review sites.
teikametrics

Holiday Survival Guide

2014, written with Teikametrics
Case Studies

Pricing Strategies on Amazon

Internet Retailer Conference and Exhibition Presentation, June 2, 2015
Case Studies

Restocking Strategies

2014, written with Teikametrics
Case Studies

Powering Ahead

Internet Retailer, December 30, 2014, quoted on Amazon’s future strategy
Case Studies

How to Transition to Amazon’s FBA Program

September 15, 2015, blog post for Taxify

Youtube

Former Amazon Exec James Thomson Tells All

Scanner Monkey, Nov 5, 2015
The Definitive Guide to Selling on Amazon

The Definitive Guide to Selling on Amazon

Written with BigCommerce, Sept 27, 2016
The Unstoppable Entrepreneur Show

What Brand Owners Really Want From A Re-Seller with James Thomson

The Unstoppable Entrepreneur Show, September 29, 2016

Practical Ecommerce Ebook

48 Great Ecommerce Ideas

Practical Ecommerce E-book, Oct. 2016

Is Your Business a Good Fit for Amazon?

Written with BigCommerce, May 2017