Once you have an idea of the do’s and don’ts that your competitors are using to attract your audience, take a look at individual product reviews. Investigate if customers mention why they chose the product and what it was that made it stand out.
In short, collate as much valuable keyword info as possible from your competitors first and then begin implementing it into your Amazon product listings.
This could be due to not including the exact sizing in a way that customers can understand intuitively – such as using feet and inches, versus just inches – or not having images that have colors that are true to life or that have props or human models that show the correct size.
Because Amazon attracts pretty much every type of customer to the platform, getting the wrong customers to leave your page can be just as important to profitability as getting the right target audience to click on and buy your product.
Rachel Johnson Greer
Context: Sellers need to examine the context in which their products will be appearing. Amazon’s algorithm does a decent job figuring out the context of what people are buying when they search for specific terms so by exploring those search results, a seller can build their listing to perform well. Finding the organic best performers can be a great guide to optimizing your listing.
Facebook marketing is the easiest and most effective way to find unique buyers every time, but it needs a good amount of money. You can visit Audience Insights and see what type of people are taking an interest in your product and retarget them
Amazon paid ads are a good way to rank and generate more sales. You have to know which product in your listing is already selling more or getting more views and clicks. Optimize your product title and description to appear organically in the search results. Promote those ASINs by choosing the most suitable keywords to show them on the top of the results page. Evaluate the results of your campaign and see which products come up with the right keywords. Remove negative keywords next time to maximize PPC expenditures.
After some experience, you will get a more effective audience for your products.
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