Counterfeit products can be detrimental to a company’s brand and bottom line. Online marketplaces like Amazon are unfortunately susceptible to having unauthorized and counterfeit products sold on their platform. Channel control is crucial for those who sell on Amazon, and that is one of the reasons that hair care brand Aquis reached out to Buy Box Experts.
Joseph Hansen and Buy Box Experts immediately brought their experience and expertise to bear to help Aquis get control of their brand and channel. By partnering with the legal team at Voyrs, they were able to bring solid legal representation to Aquis to be able to own the buy box on Amazon. Clearing the competition allowed them to get a consistent message and product to their customers. This, along with effective advertising campaigns, led to an increase in sales.
In this episode, Joseph Hansen is joined by Dr. Jeremy Weisz to talk about the example of Aquis, what Buy Box Experts offers Amazon sellers, and what “gray sellers” are.
Here’s a glimpse of what you’ll learn:
- [1:56] Who is Aquis and how they were referred to Buy Box Experts
- [4:16] The issues that Aquis needed help with
- [9:15] What are “gray market sellers?”
- [10:27] The services Buy Box Experts offers companies like Aquis
- [15:53] The Buy Box Flywheel
Resources Mentioned on this episode
Sponsor for this episode
Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.