Podcast: The Low-Hanging Fruit to Increase Sales on Amazon

Selling on the Amazon Marketplace means putting your products up against thousands of other products and sellers. With so many product choices out there, it is hard to stand out. And yet, standing out amongst the crowd is crucial, and getting lost in that crowd will...

Podcast: How to Scale Your Amazon PPC Efforts Effectively

Amazon PPC can vault your sales if done correctly. It can also be a giant waste of time and money if targeted incorrectly. For someone who is new to PPC and keywords, the task of running PPC can be daunting. Even after starting a campaign, what happens next? These are...

Podcast: Amazon Flywheel vs. Buy Box Experts Flywheel

The Amazon Flywheel is, at its core, a simple idea. First conceived in the early 2000s, the idea is that Amazon could use the internet to offer a greater selection of goods and offer products at lower prices. This would create an economic engine that uses growth and...

Podcast: Controlling Brand Presence on Amazon with Brock Beauty

The Amazon Marketplace can seem like the Wild West at times, as companies often look to sell their product there, only to find out a shocking revelation: the product is already there. Such was the case for Brock Beauty. After realizing that their line was already...