Amazon is Chasing Growth in Japan and China

Amazon is Chasing Growth in Japan and China

When one thinks about Amazon, it’s usually as a market leader, built on the company’s resonant founding principle: delight customers. However, in Japan and China, this is not the case. In these two markets, they are simply another competitor trying to oust local...
Souq Might Be One of Amazon’s Best Acquisitions

Souq Might Be One of Amazon’s Best Acquisitions

There are few ecommerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish. Although the ecommerce...
Why Nike and Birkenstock Are Cautionary Tales for Brands on Amazon

Why Nike and Birkenstock Are Cautionary Tales for Brands on Amazon

Amazon is dependent on brands to ensure that it can offer a large selection of products to its own customers. Yet Amazon’s relationships with brands have been complicated by its constant efforts to lower prices, and its unwillingness to develop a long-term solution to...

The Heart of Amazon’s Growth, The Prime Program

Amazon has created arguably one of the greatest loyalty programs in existence with Amazon Prime. When Prime was launched in 2005, it was intended mainly to subsidize shipping costs for Amazon customers. Over the years, it has evolved into a crucial part of Amazon’s...
Amazon’s Private Label Business: Another Trojan Horse

Amazon’s Private Label Business: Another Trojan Horse

Amazon has more customer search and purchase data than any e-commerce business. It is able to spin up private label brands in six months flat based on data and customer intent. Knowing what customers are looking for and what is popular in terms of sales gives Amazon a...
What is Amazon’s Seller Flex? Why Should Brands Care?

What is Amazon’s Seller Flex? Why Should Brands Care?

Amazon has transformed online selling with its marketplace approach and has also redefined how startups and corporations scale computing assets – like servers and services – via its Amazon Web Services business. However, they are still dependent on third...