Why Nike and Birkenstock Are Cautionary Tales for Brands on Amazon

Why Nike and Birkenstock Are Cautionary Tales for Brands on Amazon

Amazon is dependent on brands to ensure that it can offer a large selection of products to its own customers. Yet Amazon’s relationships with brands have been complicated by its constant efforts to lower prices, and its unwillingness to develop a long-term solution to...

The Heart of Amazon’s Growth, The Prime Program

Amazon has created arguably one of the greatest loyalty programs in existence with Amazon Prime. When Prime was launched in 2005, it was intended mainly to subsidize shipping costs for Amazon customers. Over the years, it has evolved into a crucial part of Amazon’s...
Amazon’s Private Label Business: Another Trojan Horse

Amazon’s Private Label Business: Another Trojan Horse

Amazon has more customer search and purchase data than any e-commerce business. It is able to spin up private label brands in six months flat based on data and customer intent. Knowing what customers are looking for and what is popular in terms of sales gives Amazon a...
What is Amazon’s Seller Flex? Why Should Brands Care?

What is Amazon’s Seller Flex? Why Should Brands Care?

Amazon has transformed online selling with its marketplace approach and has also redefined how startups and corporations scale computing assets – like servers and services – via its Amazon Web Services business. However, they are still dependent on third...
A Look Back: Amazon Advertising from Day One

A Look Back: Amazon Advertising from Day One

Amazon started as an ecommerce business selling books in 1994. Fast forward 23 years and Amazon has many billion dollar businesses generating revenue.  Whether it is third party marketplaces sales, Amazon’s own retail sales, Fulfillment by Amazon (FBA), or more...
Breaking: Amazon Now Discounting 3rd Party Seller Prices

Breaking: Amazon Now Discounting 3rd Party Seller Prices

Of the many business units at Amazon, the marketplace reflects the spinal column – the core business – among Amazon’s myriad ventures.  Through the years, the Amazon website has evolved from Amazon’s sole retail operation into an open...