The Heart of Amazon’s Growth, The Prime Program

The Heart of Amazon’s Growth, The Prime Program

Amazon has created arguably one of the greatest loyalty programs in existence with Amazon Prime. When Prime was launched in 2005, it was intended mainly to subsidize shipping costs for Amazon customers. Over the years, it has evolved into a crucial part of Amazon’s...
Amazon’s Three-Pronged Perfect Storm for Brands

Amazon’s Three-Pronged Perfect Storm for Brands

Today, brands must have an Amazon strategy that is more agile than ever before. Why? Because of three challenges they face that represent a potent combination. Amazon’s private labels make them a potential direct competitor to brands. Meanwhile, brands’ search...
From Chaos to Growth: Building Strong Governance

From Chaos to Growth: Building Strong Governance

Chaos is beautiful. Chaos is deadly. Every small business will experience chaos as it grows, and if left unmanaged, it can plateau your growth—or destroy it all. Small businesses are the heart of any economy, but many are built on linear thinking and fragmented...
The Peril and Promise Behind Amazon’s Global Push

The Peril and Promise Behind Amazon’s Global Push

Since its founding in 1996 by Jeff Bezos, Amazon has become a powerhouse in the US ecommerce market. After establishing a foothold in the leading English speaking ecommerce markets, it has looked to the rest of the world, particularly in the past five years, to spread...