Nick Tuzenko is the Founder and Managing Director of Accel Club, a firm that acquires Amazon FBA businesses. With expertise in e-commerce, technology, and M&A, the team at Accel Club is disrupting the FBA industry and boosting brands to the next level.
Before founding Accel Club, Nick served as the Managing Director of Busfor, a company that streamlined the bus transportation industry by developing technological solutions to connect bus operators and carriers with travelers.
Here’s a glimpse of what you’ll learn:
- Nick Tuzenko discusses the future of the e-commerce industry as more FBA aggregators enter the market
- What drew Nick to the FBA space, and what surprises him about private label sellers on Amazon?
- The straightforward way that Nick evaluates brands for sale
- Why FBA aggregators should use brokers to find great deals
- What private label sellers should do before approaching potential investors
- How Accel Club solves sourcing issues for brands and differentiates itself from other investors in the FBA space
- Nick’s advice to brands: exit now versus six to 12 months in the future
- The tools and strategies that Nick used to grow Accel Club
In this episode…
For FBA private label brands looking to sell their businesses, it can be difficult to know where or when to start in order to achieve the most profitable exit. Because of this, many brands choose to wait six to 12 months to put their business on the market with the hope that the value of their brand will increase.
However, this may not be the best strategy for current sellers. According to Nick Tuzenko, there are some timely factors that these brands should consider first. As Nick says, these include the current high demand for FBA businesses, the uncertain economic future, and any possible shifts that could change the market. So, what is Nick’s advice to current private label brands who are thinking about making a sale?
Nick Tuzenko, the Founder and Managing Director of Accel Club, joins James Thomson on this episode of the Buy Box Experts podcast to explain why FBA private label brands should sell their businesses right now. Nick discusses how he evaluates brands looking to sell, the various ways his company helps brands with sourcing, and his predictions for the future of the FBA space. Stay tuned.
Resources Mentioned in this episode
- Buy Box Experts
- Controlling Your Brand in The Age of Amazon: The Brand Executive’s Playbook For Winning Online by James Thomson and Whitney Gibson
- James Thomson on LinkedIn
- Accel Club
- Nick Tuzenko on LinkedIn
- Max Firsau on LinkedIn
- Disruptive Advertising
Sponsor for this episode…
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.
Learn more about Buy Box Experts at BuyBoxExperts.com.
Podcast Episode Transcripts:
Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
Welcome to the Buy Box Experts Podcast. We bring to light the unique opportunities brands face in today’s e-commerce world.
James Thomson 0:18
Hi, I’m James Thomson, one of the hosts of the Buy Box Experts Podcast. I’m a partner with Buy Box Experts and the former business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I’m the co-author of a couple of books on Amazon, including the recent book, Controlling Your Brand in the Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts, you receive the strategy optimization and marketing performance to succeed on Amazon. We also support investors with due diligence. Go to buyboxexperts.com to learn more. Before I introduce our guest today, I want to send a big shout out to the team at Disruptive Advertising. For off Amazon advertising, Disruptive Advertising offers the highest level of service in the digital marketing industry, focusing on driving traffic, converting traffic and enterprise analytics. disruptive helps their clients increase the bottom line month after month. Check out disruptiveadvertising.com to learn more.
Our guest today is Nick Tuzenko, Founder of Accel Club, a firm that acquires Amazon FBA business. Previously Nick was managing director of Busfor, a firm that streamlined the bus transportation industry by developing technological solutions that connect bus operators and carriers with travelers. Nick has also been a management consultant. Nick, welcome. And thank you for joining us today on the Buy Box Experts Podcast.
Nick Tuzenko 1:48
Yeah, thanks, James. And thanks for Yeah, for Yeah, thanks for hosting me today here. Yeah.
James Thomson 1:56
So Nick FBA private label businesses are a very hot commodity these days. What do you believe has happened to generate this recent interest in businesses that have quite frankly, been around since the beginning of the Amazon marketplaces?
Nick Tuzenko 2:10
Yeah, I’m like, I guess there’s like, let’s say like three different factors here. First of all, like, like the big, big size? Yeah, I’m like, definitely the marketplace. We’re here like with for the last 20 years. But definitely, with that, what happened to was COVID? Definitely, that we see that for the three or six months. They just like condensed maybe three or five years. That should happen if there is no COVID? How would you do that? The a, like the big, big size of the market itself. Definitely the there is like the story of trisong. Like, a lot of guys like like he heard about them. And also what we believe that and also like what we have based our approach is that we’ve seen that for example, with anchor who is like the organic seller there. Yes. These were really, really great. By the evaluated by the public markets, so they went IPO last, it was like summer or autumn. And it was like really, really great success. So we do believe that all this like three factors like big size, the successful traction of rasio. And let’s say the public markets that value the organic sellers inside the Amazon ecosystem, really highly. This is like the three pack of the green, a lot of manual funding here. And this way investors really interested in this market.
James Thomson 3:45
So Nick, what do you think’s going to happen in the next two years as the number of FBA aggregators continues to grow? And they’re all looking for successful private label brands.