Leveraging Direct-to-Consumer Sales and Creating a Unique Selling Point on Amazon

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Andy Slamans is the Co-founder of Amazing Freedom, a program that helps people build businesses on Amazon and scale to $1 million per year in sales. Within Amazing Freedom, Andy also runs the mastermind group, Amazon Seller Tribe, where he teaches sellers how to grow private label brands of their own.

In addition to this, Andy is a multimillion-dollar brand creator who has successfully launched his own 7-figure brands on Amazon. His goal with Amazing Freedom is to empower other sellers to achieve the same financial freedom and success.



Here’s a glimpse of what you’ll learn:

  • How Andy Slamans started Amazon Seller Tribe and what differentiates it from other Amazon masterminds 
  • The recent interest in private label brands and how Andy successfully sold his Amazon micro-brand 
  • Andy shares his thoughts about growing a business with the goal of selling it later
  • Andy’s advice for finding the right time to sell, documenting operating procedures, and managing business metrics
  • Tips for competing with large established brands and working with influencers
  • How Andy’s mastermind helps members prepare for a sale
  • What Andy learned from Amazon Seller Tribe members who have sold their businesses
  • How can investors generate maximum value from their private label investments?

In this episode…

To build a successful brand on Amazon, business owners must know how to maximize direct-to-consumer sales. This is what drives success for the top-performing businesses in the marketplace. Because of this, new private label brand owners should focus on creating unique selling points in order to compete with large, established brands — especially if they’re selling in niche categories.

While building his private label brand on Amazon, Andy Slamans grew his direct-to-consumer sales by ensuring that he never ran out of stock. This strategy helped him maintain his rank and continue to improve and scale his brand. He also focused on providing great customer service to stand out from the competition. So, what is Andy’s advice to new and current brand owners looking to achieve success on Amazon?

In this episode of the Buy Box Experts podcast, Andy Slamans, the Founder of Amazing Freedom and the Amazon Seller Tribe mastermind, joins James Thomson to talk about how to leverage direct-to-consumer sales on Amazon. Together, they discuss the importance of creating a unique selling point, how working with influencers has impacted Andy’s business, and his advice for successfully selling your private label brand. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace – not only producing greater revenue and profits but also reducing or eliminating your business’ workload. 

Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management. 

Learn more about Buy Box Experts at BuyBoxExperts.com.

Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Intro 0:09

Welcome to the Buy Box Experts Podcast. We bring to light the unique opportunities brands face in today’s e-commerce world.

James Thomson 0:18

A couple months ago, we did a special series of podcast episodes, featuring FBA aggregators, investors, brokers, bankers and some sellers that had recently sold their businesses to these investors. It was one of the most successful podcast series we’ve ever done at Buy Box Experts. And now we’re adding a new sequence. We’re going to be talking to a number of mastermind leaders, talking to them about what their members are saying and what they’re thinking about, as they look at all this investment money now flowing into the space. Hope you enjoy our series over the coming weeks. I want to thank the folks at GETIDA, our sponsor for this series. GETIDA is a global leader in Amazon FBA auditing reimbursements, analyzing Amazon data and reconciling FBA inventory, filing claims for reimbursement on the behalf of sellers, checkout getida.com to learn more. Enjoy our series. 

Hi, I’m James Thomson, one of the hosts of the Buy Box Experts Podcast. I’m a partner with Buy Box Experts and the former business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I’m the co author of a couple of books on Amazon including the recent book Controlling Your Brand in the Age of Amazon. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts, you receive the strategy optimization and marketing performance to succeed on Amazon. We also support investors with due diligence services. Go to buyboxexperts.com to learn more. 

Before we introduce our guest today, I want to send a big shout out to the team at GETIDA, a global leader in Amazon FBA auditing and reimbursements. GETIDA analyzes your Amazon data, reconciles your FBA inventory and files claims for reimbursements on your behalf. To learn more, check out getida.com. Our guest on the podcast today is Andy Slamans, founder of AmazingFreedom.com, a program to train people on how to begin selling on Amazon, scaling to a million dollars a year in sales through reselling name brand products through retail and online arbitrage. Within Amazing Freedom, Andy also runs the mastermind group called Amazon Seller Tribe, where he teaches sellers how to build private label brands of their own. With the experience of having repeated success with his own building and selling private label brands, Andy joins us today on the Buy Box Experts Podcast. Andy, let’s start by talking about the Amazon Seller Tribe mastermind group. You’re helping entrepreneurs leverage private label brand building as a successful business model on Amazon. Tell me more about your group and what differentiates your mastermind, from other amazon seller groups.

Andy Slamans 3:08

Sure, James, just want to say first, thanks for having me on the podcast. I tell everyone the most, the most favorite topic I love talking about is selling on Amazon. So I look forward to the discussion that we’re going to have today. So our group, we bring folks who are new to selling on Amazon. And we basically teach them how to sell branded products like Nike Adidas, Lego, what I found is, you know, being in the Amazon space going on eight years, early on, I was bringing newer folks and teaching them how to private label and sell their own branded products. And Wi Fi, I found personally that it was a lot more challenging, you know, to do that process than it was the way I started on Amazon, which was selling things from around my house. So I sell books. And then I went to thrift stores. Then I went to big box stores like Walmart auctions, even garage sales. And I built my capital that way. And so that’s how I experienced success. So we shifted gears and we said, Hey, you know what, for new folks that are coming into the Amazon space as sellers, we personally think if they’re not well capitalized, the best way to build that capital is basically flipping products doing the age old, you know, retail, buy low, sell high. And you don’t have to worry about PPC and a lot of the other things that you do have to worry about when you private label and build brands. So that’s why we created the Amazon Seller Tribe. And it’s been great. It’s definitely, you know, the way that I feel confident teaching people how to sell and teaching people just the Amazon ecosystem in general.

Meet the Speakers

Andy Slamans

Andy Slamans

Co-founder of Amazing Freedom

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