Drop in Amazon sales? Here Are 8 Tests to Run to Reinvigorate Sales

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On Amazon, there are three main factors that drive sales: traffic, conversion, and pricing. However, there is a seemingly infinite number of factors that cause sales to drop. That’s because Amazon operates under moving parts. When one cog snags, the entire machine comes to a halt. 

With so many components, it can be difficult to determine what’s exactly causing a drop in sales. It’s difficult, but not impossible. 

Analyze, Analyze, Analyze, then Reflect to Find the Drop in Sales

Because Amazon is a moving-parts machine, a seller will need to analyze: 

1. Revenue over time – This type of analysis can help a seller understand the nature of their product’s sales. It can point to increases and decreases around certain holidays, seasons, and times of the year. It can also give insight into the political and social climate during sales peaks and drops. 

2. Pageviews and impressions – A dip in impressions or pageviews may signal a need for better advertising. Consider running an advertising audit. A seller can do it themselves, or they can contact Buy Box Experts for a Free Amazon Advertising Audit.

3. Top keywords in generating sales – A seller should always be aware of which keywords are contributing to the majority of sales. Focus PPC and listing optimization around top-performing keywords.

Not sure which keywords are best for an ASIN? Buy Box Experts can help. We’ll help you identify the top-performing keywords to use for a robust, impenetrable content strategy. Simply request a Free Amazon Listing Analysis

Need more information? Learn step-by-step how the experts diagnose a drop in sales. Watch the webinar below.

Need more information? Learn step-by-step how the experts diagnose a drop in sales. Watch the webinar below.

Buy Box Experts
Buy Box Experts

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