Justin Meats is the VP of Product at PriceSpider, a SaaS firm that offers manufacturers and brands the necessary reporting to attract their performance across multiple online marketplaces, including customer conversion and brand integrity. Justin has been building online brands and software products for more than 20 years, and has seen many changes in the way that brands address their businesses online.
Justin graduated summa cum laude from Quincy University with a Double Major in Computer Science and Broadcast Communication.
Here’s a glimpse of what you’ll learn:
- Justin Meats shares how brand attitude toward online channels has evolved
- Justin gives an overview of what PriceSpider does and how it helps resolve issues on price discrepancies, product leaking, and other distribution challenges
- Common mistakes brands make in their distribution strategies
- How brands can ensure consistent branding online and how PriceSpider can address unauthorized sales of their products
- How to make brands more aware of the negative consequences of having price discrepancies across different channels
- Which websites Amazon monitors and what criteria they use to find these websites
- How Justin helps brands realize that dealing with Amazon requires specialized skill sets
- The incremental value of having an additional seller of a brand’s products on Amazon
- How Justin realized that he can help brands solve their problems and market their products online
- Justin’s professional mentors and the best advice he has received on working with brands
- Justin’s advice to brand executives on managing their online presence and aligning online activities with offline activities
In this episode…
Many companies have started to embrace online marketplaces and distribution channels over the years and a lot of them face one common challenge: getting accurate information of their product’s performance and branding online. These vital information can help them zero in on where to best sell their products and how to improve pricing and marketing strategies which is why having the capacity to get access to this data is crucial to their success in the ecommerce space.
Adequate and accurate information can increase a brand’s ability to grow and scale. It can also help a brand better understand its customers’ purchasing behavior and preferences which ultimately helps increase product conversion rates and drive more sales.
Justin Meats is an ecommerce & SaaS expert and he joins James Thomson in this episode of the Buy Box Experts podcast to talk about the best practices for tracking products and branding online. Justin gives an insider look on how PriceSpider can help brands address their concerns in the ecommerce space, how to best avoid the common mistakes brands make in their distribution strategies, and he also shares top tips on product pricing and alignment of brand activities online and offline. Stay tuned.
Resources Mentioned in this episode
- Buy Box Experts
- Justin Meats on LinkedIn
- PriceSpider’s Where to Buy software
- PriceSpider’s PROWL
- PriceSpider’s Brand Monitor
- Oris Intelligence
- The US Census Bureau
- Pam Springer, CEO of Oris Intelligence
Sponsor for this episode
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload.
Buy Box prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.
Learn more about Buy Box Experts at BuyBoxExperts.com
Welcome to the Buy Box Experts podcast where we bring to light the unique opportunities brands face in today’s e-commerce world.
James Thomson 0:18
Hi, I’m James Thomson, one of the hosts of the Buy Box Experts podcast. I’m a partner with Buy Box Experts and formerly the business head of the selling on Amazon team at Amazon, as well as the first account manager for the Fulfillment by Amazon program. I recently co-authored the book controlling your brand in the age of Amazon, and then the co-founder of Prosper Show, one of the largest continuing education conferences for Amazon sellers in North America. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. When you hire Buy Box Experts you receive the strategic optimization and marketing performance to succeed on Amazon. Buy Box Experts is the only agency that combines executive level advisory services With expert performance management execution of your Amazon channel strategy go to buyboxexperts.com to learn more.
Our guest today is Justin Meats. Justin is the VP of Product at PriceSpider, a SAS firm that offers manufacturers and brands and necessary reporting to attract their performance across multiple online marketplaces, including customer conversion and brand integrity. Justin has been building online brands and software products for more than 20 years, and has seen many changes in the way that brands address their businesses online. Justin is bringing his expertise to us today sharing best practices on how brands can track what is happening to their products and branding online. So welcome, Justin. And thank you for joining us today on our Buy Box Experts podcast.
Justin Meats 1:45
Yeah, thank you, James. Happy to be here today.
James Thomson 1:48
Just I’d like to start by asking you to get your thoughts on what you’ve seen brands do to evolve their thinking around the online channels over the last 20 years. There’s been A lot of things that are obviously changing and continuing to change the recent events of what we’re seeing with Coronavirus. A lot of consumers are moving online in ways that we’ve never seen before. What’s happening and what have you seen happen with brands, in terms of their attitudes towards the online channels?
Justin Meats 2:19
Yeah, you know, getting started online and consumer electronics in the late 90s. You know, a lot of the internet deals, a lot of the dealer agreements said no internet period, were you going to start it off no matter what you’re going to do? Can’t do internet sales. And our message has always been no matter what you do as a brand, your products are going to be sold online. And are you going to have you’re going to control it, or are you going to just let it run rampant however, you know, with aliases and things like that. So I think we shifted from you know, no internet to Hey, the internet’s a great tool, lift sign as many people as possible. The more people we have sold our product, the more it’s going to sell. Well, you reach a saturation point. Just If you want to take a small town and open 100 stores there, it’s the same way online. So now I think we’ve kind of come back, you know, we’ve gone from one side of the road to the other. And I think the businesses that are most successful really took a look at a balance of that, and what is their situation for the right strategic mix? And we’re How do you involve brick and mortar and the internet so that they can really work together and not work against one another?
James Thomson 3:28
We’re going to talk a lot more about some of the aspects of brand control in a few minutes. But before we do that, I’d like to learn more about the company you work at PriceSpider. What does your firm do and what approach does it take to solving the issues around pricing discrepancies across channels?
Justin Meats 3:45
Yeah, PriceSpider really helps manufacturers identify those who know what and where people are selling their products online. Our flagship product is a where to buy, where we will help power on the manufacturers website. Where can you buy your products, whether it is online or in local brick and mortar stores, you know what stores around the consumer habit in stock. That’s a flagship product. Our other main flagship product is prowl. Prowl, I was one of the co founders and Chief Product Officer of Oris intelligence which was acquired by PriceSpider this last summer, and our main product Prowl, help manufacturers identify who was selling their price their products online, and at what price usually in support of a price policy such as map minimum advertised price. So we help really the whole you know, the whole discovery, how do we help monitor how do we investigate, help find unknown sellers, and it helps those manufacturers and policies.
James Thomson 4:45
We’ll talk about enforcement here in a few minutes. But certainly, just being aware how broadly distributed your products might be, can be quite an eye opener for companies. To tell me a little bit more about your thoughts on distribution challenges. As the brand’s encounter today, because of the wide availability of online channels and easy access for pretty much anybody to be able to sell products on many of these online marketplaces
Justin Meats 5:13
Yeah, you know, people usually come to us, especially on the prowl side, you know, they want to help control pricing. But where they really we usually help identify is you’ve got to start, before you put your map policy in praise, you really need to have those distribution policies in place, a lot of time we will do a demo for prospects and we’ll load in a couple of their products just to show them the data that they’re able to provide. And just doing a small subset, you know, a subcategory of maybe in two products, we usually find at least twice the number of sellers they expect to see online as far as just domains. Not to mention the usually hundreds of sellers a week sometimes find on Amazon and eBay.
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