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Amazon is a huge platform where products battle it out for first place constantly. With the competition growing fiercer daily, it is important to make your listing stand out by prioritizing listing quality. Many brands take the important aspects of their listing and try to accomplish them by themselves. Ever told yourself, “My iPhone picture will be fine”? “My nephew likes to write, so he can do my content”? “How hard can Seller Central be?”? “I can win the Buy Box on my own”? If it were that easy, BBE would no longer be in business—and that’s especially true when it comes to your product photography.

Bad Photos Are a Letdown for 90%+ of Consumers

It’s hard to overstate the importance of good studio product photography in improving your listing quality and driving product sales. We’ve had brand partners reach out to us after spending money on “It will do” product photography, and it’s unfortunately done more bad than good for them. It’s been shown that as many as 93% of consumers consider good photography a must when it comes to their purchasing decision, so it is sad that so many brands still think that cutting their photography budget and taking their own pictures using cell phones and cheap lighting gear is a good idea. Having excellent photos is one of the best ways to stand out from the competition when it comes to convincing the viewer to buy from you.

In order to accomplish this feat, your best best is to hire a photographer who knows their professional DSLR camera settings and has good lighting techniques. If you decide to do the photography yourself, then you need to take the task seriously. You’ll hear me say it a thousand times: KNOW YOUR GEAR AND SETTINGS! What does the aperture, shutter, and ISO combination look like? Are the lights too close or too far away? Do the reflectors need to be silver, gold, or white? Is the camera too high or too low? Am I using the most appropriate lens? Do I need to change my white balance?

Amazon’s Photo Requirements—and There Are Many

There are a thousand questions for a photographer to ask themselves when approaching a product shoot, and that shoot can go south really quickly if they are not confident in the answers. But it doesn’t stop with lighting and camera settings. Here is a list of additional areas where most product images take a huge hit.

  • Not maintaining brand consistency across all of your products. 
  • Not knowing your image size requirements
  • Not color correcting
  • Not focusing on important details of the product
  • Not showing enough of the product
  • Not focusing on reducing reflections
  • Not double checking to make sure the focus is spot on
  • Not cleaning up the dust spots in Photoshop
  • And on and on…

As you can see, it is important to make quality product photography an essential part of your listing. Just remember, the more professional the photo, the higher your conversions and sales.

Test Your Knowledge of Amazon’s Image Standards

How well do you know Amazon’s Site Standards for Product Images? Take the quiz!

Answer each question with True or False. (Answers are at the bottom of the post.)

  1. The image can be the cover art, a professional photograph of the product being sold, or a drawing or illustration of the product.  
  2. The image must not contain gratuitous or confusing additional objects.
  3. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  4. Books, Music, and Video/DVD images must fill at least 80% of the image frame.
  5. All other products should fill 85% or more of the image frame.
  6. The full product must be in frame.
  7. The main image background can be any color except green or red.
  8. The image must not contain additional text, graphics, or inset images.
  9. Pornographic and offensive materials are allowed, but only with permission from Amazon’s Seller Support
  10. The image must be of, or pertain to, the product being sold.
  11. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. 
  12. Other products or objects are allowed to help demonstrate the use or scale of product. 
  13. The product and props should fill 60% or more of the image frame. 
  14. Cropped or close-up images are not allowed. 
  15. Backgrounds and environments are allowed. 
  16. Text and demonstrative graphics are allowed. 

A Few More Technical Specs for Your Amazon Images

But that’s not all! In case you were wondering, here are a few more technical requirements from Amazon that need to be remembered.

Product images submitted to Amazon must meet the following technical specifications:

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format 
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred 
  • sRGB or CMYK color mode 
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes, or additional characters in the filename will prevent your image from going online.

Before and After Product Photos

Check out these examples of product photos that don’t meet Amazon’s guidelines (on the left) and ones that do (on the right). Notice how much difference a clean, white background, proper camera settings, and good photo editing can make on the quality and appeal of your product photos!

Don’t Take Your Amazon Product Photography for Granted

What goes into Amazon photography is detailed, technical, and not to be taken for granted. Your Amazon product photos might be the only thing standing between the viewer purchasing your item or moving on to another listing. That’s why my best advice to you is to hire a seasoned professional. The last thing I want to see on your listing is an iPhone picture that is hurting your sales.

At Buy Box Experts, we know that with so many product choices out there, it’s hard to stand out on Amazon. That’s why our photography department works hard to create compelling listing images for our brand partners. Want to step up your brand’s imagery? We’d love to help—just send us a message and tell us about your brand!⁠


Quiz Answers

  1. The image can be the cover art, a professional photograph of the product being sold, or a drawing or illustration of the product. FALSE: The image must be the cover art or a professional photograph of the product being sold, but drawings or illustrations of the product are not allowed. 
  2. The image must not contain gratuitous or confusing additional objects. TRUE
  3. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. TRUE
  4. Books, Music, and Video/DVD images must fill at least 80% of the image frame. FALSE: Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. In addition, jewel cases, promotional stickers, and cellophane are not allowed. 
  5. All other products should fill 85% or more of the image frame. TRUE
  6. The full product must be in frame. TRUE
  7. The main image background can be any color except green or red. FALSE: Backgrounds must be pure white (RGB 255,255,255). Other studio images can have a different color background or texture. 
  8. The main image must not contain additional text, graphics, or inset images. TRUE: Other images can have additional text, graphics, or inset images, however.
  9. Pornographic and offensive materials are allowed, but only with permission from Amazon’s Seller Support. FALSE: Pornographic and offensive materials are not allowed. 
  10. The image must be of, or pertain to, the product being sold. TRUE
  11. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. TRUE
  12. Other products or objects are allowed to help demonstrate the use or scale of product. TRUE 
  13. The product and props should fill 60% or more of the image frame. FALSE: The product and props should fill 85% or more of the image frame. 
  14. Cropped or close-up images are not allowed. FALSE: Cropped or close-up images are allowed. 
  15. Backgrounds and environments are allowed. TRUE
  16. Text and demonstrative graphics are allowed. TRUE