Need executive-level help on Amazon?
Buy Box Experts offers advisory services to senior brand leadership teams, looking at the big question of how brands can integrate Amazon into their overall channel management strategy.
How do levers that grow the Amazon marketplace end up hurting your brand? What are Amazon’s goals, and how do those affect your brand’s goals for and efforts on this channel?
Amazon is King of e-commerce. When brands misunderstand the complex algorithms and rules set by Amazon, they either achieve little success or plateau on the platform. Head consultant, James Thomson, previously served as the business head of Amazon Services and served as the first Fulfillment by Amazon (FBA) account manager. Long story short, no one understands Amazon better than James Thomson. He will take time to research your brand and give specific strategies on the best ways to work with Amazon for your brand’s goals.
How do brands usually wake up to their “Amazon Channel Problem”?
We will go through every pain point your brand is having on Amazon and provide specific suggestions to turn those points into money–making opportunities.
What is the current position of your brand today on Amazon?
Through extensive analytical research, Buy Box Experts advisory team will give you an in-depth look at your brand on Amazon. We’ll give insights on CTRs, conversion rates and share, keywords, listing optimization and conversion, advertising performance levels, and holes in your overall strategy. Then, we’ll give you all the answers you need to dominate on Amazon.
What is the position of your key competitors today on Amazon? What can your brand learn from these competitors?
Buy Box Experts will identify your top competitors, keywords they’re using to outrank you, and conversion share. We’ll then compare your listings, keywords and ads to theirs and show you how you can beat them to the sale.
Who will be our consultant?
Advisory offerings are provided by James Thomson, a partner of Buy Box Experts, who is a former Amazon business leader, former management consultant, and holds a Ph.D. in B2B Distribution from Northwestern University’s Kellogg School of Management.
How Does It Work?
You will have a clearer sense of the tradeoffs you need to make to fix these various Amazon channel issues, and we provide specific use cases of how other firms with similar starting positions have addressed these issues.
We discuss expected timing to fix these issues, including on-going changes in internal behaviors and policies that are required to enable long-term changes that drive CONTROL and Growth of your Amazon channel.
We discuss what specific personnel and financial investments you may need to make on whichever desired distribution approach you select.