Marketplace Dilemma book

What does your brand need to succeed on Amazon?

Brand Control and Margin Growth

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The Authors

James Thomson

James Thomson

James Thomson was formerly head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). James has published or contributed to more than 20 articles and podcasts on e-commerce issues, and guest lectured at more than a dozen top business schools around the world.

Joseph Hansen

Joseph Hansen

Joseph Hansen is a seasoned entrepreneur and e-commerce expert. He has founded and sold four brand companies that used the Amazon channel. In 2012, Hansen founded Buy Box Experts, a consultancy supporting brands on Amazon. Buy Box Experts provides full service account management to help organizations entirely outsource the day-to-day operations of their marketplace channels. The company also helps management teams to control online brand equity, stabilize pricing, and improve product sales and marketing. By developing an innovative Marketplace Optimization strategy for e-retailers, Joseph has created an invaluable toolkit for those looking to grow and control their e-commerce operations. He holds a Bachelor’s degree in Exercise Science from Brigham Young University.

In 2015, James and Joseph co-founded the PROSPER Show, a continuing education conference for large Amazon sellers.

Chronicling The Amazon Marketplace:
A Brand’s Story About Control and Margins

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Invitation to Share Your Brand Story with Us

If you run a brand that has sold on the Amazon Marketplace, and have experienced unique challenges and/or successes gaining control of your brand content, pricing, distribution, catalog selection or inventory levels, please fill out the form below. We want to share the stories of many brands that have had different experiences handling the Amazon marketplace channel. We will remove your company name, while highlighting your key learnings for benchmarking purposes.

We will have to fill out a few of these ourselves to build first few case studies, using clients’ situations. That should help others to see what we are doing.