Amazon’s Dark Horse Ad Business

Amazon’s Dark Horse Ad Business

In life and business, things come in threes. In any market, it seems that there are always three dominant players that control the vast majority of business and the rest of the market just picking up the scraps. The small players remain relevant only as they serve...
The DNA of an Amazon Seller

The DNA of an Amazon Seller

Since the explosion of online retail sites in the early 2000’s where traffic was primarily obtained through organic or paid search, e-commerce has evolved to a variety of highly lucrative or costly marketing segments, depending on your skill and luck. Online...
How Amazon Capitalizes on Brands’ Mistakes

How Amazon Capitalizes on Brands’ Mistakes

For the brand executive who finds that her brand is sold on Amazon in a manner not consistent with her intentions or her efforts in other sales channels, the challenge of piloting her brand creates a dilemma: can she course-correct without a decrease in altitude? In...
A Brand With No Amazon Strategy

A Brand With No Amazon Strategy

Today’s consumer brands fight as much for control of their distribution as they do to increase their sales. Gray marketers, counterfeit products, and poor catalog representation affect brands across all sorts of media. While sales through the Amazon channel may...
Protect Your Brand on Amazon

Protect Your Brand on Amazon

How to Protect Your Brand on Amazon: Brand Registry The Amazon Brand Registry is a program for sellers who manufacture or sell their own branded products. The program’s goal is to make it easier for sellers with their own brands to manage those brands and list...
Suspended Amazon Account

Suspended Amazon Account

You have a Suspended Amazon Account – Now What? What do you do when you get a Performance Notification? For new sellers to Amazon, this is one of the more confusing puzzles to solve: what does Amazon want me to do now? Amazon’s Seller Performance team...